The group is excited to showcase the continuous partnership with the rum brand and shared some moments about their overall career and collaboration.

Check out the full interview below:

Question: Could You Briefly Describe Your 2018 Sound Of Rum Bacardi Partnership?

Answer: “We’re here in Chicago – and its going to be a matter of different events we do with Bacardi. Like pop-up events and concerts in different cities. Looking to find a lot of young artists that we can bring up from the beginning and we have a rum flavor that we created. We’re just traveling and spreading our music around.”

Q: What Inspired This Year’s Location In Chicago?

A: “Chicago’s my favorite city in the summer time. And this is a city of one of our biggest fanbases.”

Q: From This Experience Which Is Your Favorite Bacardi Cocktail?

A: “Walshy Fire Reggae punch.”

Q: What New Music Or Upcoming Collaborations Do You Guys Have In The Works?

A: “We have 4 songs coming out at the end of the summer coming out with some African artists.”

Q: What Do You Guys Consider The Creative Process Behind Your Music?

A: “Eat some vegetables, read a book, get behind the computer, and drink some Walshy Fire Reggae punch.”

Photos courtesy of Bacardi

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The post RESPECT. Interview: Major Lazer Talks New Summer Solstice In Chicago & Partnership With Bacardi appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

To usher in summer on the official first day of the season, BACARDÍ took over the streets of Chicago, transforming them into a Caribbean-inspired part outdoor bar, part street market, part open-air fiesta.

Model and former Miss Universe 2012 Olivia Culpo joined the summer celebration, sipping on BACARDÍ Mojitos all night long while dancing to the Sound of Rum. Decked in Raisa & Vanessa with Jimmy Choo heels, Culpo posed for photos by the signature BACARDÍ bat logo. Next up, the fashionista is headed to Ibiza for her first time ever.

Major Lazer hyped up the crowd as they took the stage, starting with a set which included crowd favorites Cardi B’s Bodak Yellow, Post Malone’s Rockstar and Lil Wayne’s A Milli. Guests went wild when Diplo threw Major Lazer branded whistles into the crowd, after which he, Jillionaire and Walshy Fire treated the audience to Major Lazer classics Lean On, Know No Better, Front of the Line and more. Trinidadian singer Machel Montano also joined the DJ trio on stage to perform his smash hit Like Ah Boss.

Throughout the evening, guests noshed on delicious island-inspired bites, sipped on refreshing rum cocktails and danced to Sound of Rum rhythms pulsating through the streets. Local “Star-tenders” from The Broken Shaker, Bad Hunter, and more championed the rum by mixing up specialty cocktails all night. The Summer Solstice cocktail, made with BACARDÍ Coconut Rum and pineapple juice, and the Walshy Cooler cocktail, made with BACARDÍ Major Lazer Limited Edition Rum and coconut water served in instagrammable coconuts, were most popular. While the “Star-tenders” worked their magic behind the bar, the surrounding event space was ornamented with art installations and murals by artist Felipe Pantone.

(Photo by Jeff Schear/Getty Images for BACARDI)

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The post BACARDI Presents Sound Of Rum Sessions: Chicago With Major Lazer appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

Last night in downtown New York City, BACARDÍ opened doors to an exclusive Rum Room experience to celebrate the launch of its new premium portfolio with special guest appearances by actress Karrueche Tran, actor Broderick Hunter, celebrity Chef Roblé, model Ralph Souffrant, musical artist Jidenna, model Fatima Siad, and performances by Nina Sky, DJ Brittany Sky, trumpeter Theo Coker, and more. The iconic rum brand took over a Lower East Side hotspot and transformed it into a premium rum haven, with each of the venue’s three floors representing a different expression from the new collection: BACARDÍ Añejo Cuatro, BACARDÍ Reserva Ocho and BACARDÍ Gran Reserva Diez.

The BACARDÍ Rum Room served as a living, breathing world of rum, creating a sensorial experience that showcased the brand’s culture, flavors and rum standard. As guests entered the space, they were whisked away on a journey of exploration and guided from one room to the next, enjoying BACARDÍ cocktails, small bites prepared by Roblé and memorable performances — in addition to the aforementioned — Malik DOPE Drummer, DJ Moma, DJ Nana Kwabena.

A post shared by @visualsavage on May 13, 2018 at 7:26am PDT

Karrueche loved the Cuatro Mismo, made with BACARDÍ Añejo Cuatro, soda water and a lime. Guests danced along with a live Bomba performance from Alma Mayo, were treated to an edible floral wall to garnish their drinks and received custom engraved cocktail shakers.

Each room boasted unique, snapworthy moments that brought to life the versatility and enjoyability of the new premium rums, including: the wall of secrets – a faux bookcase wall that opened into a BACARDÍ Diez Speakeasy room; a live cigar rolling station that paired an Ocho Old Fashioned with a freshly rolled cigar; and an intimate tasting and rum immersion led by BACARDÍ Global Rum Master David Cid.

Among the array of delicious libations served, crowd favorites included the BACARDÍ Cuatro Presidente and BACARDÍ Diez neat, which showcased a more sophisticated, complex side of rum and were perfectly complemented by the passed canapés concocted by Roblé.

The BACARDÍ premium portfolio launched in April and is available now to enjoy nationwide. BACARDÍ will continue introducing consumers to the new collection through additional Rum Room experiences across the country.

Image credit: BACARDÍ Official

Image credit: BACARDÍ Official

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The post BACARDÍ Launches New Premium Portfolio with Exclusive Rum Room Event in NYC appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.