Hailing from Nelly’s hometown, recording artist, Arshad Goods has shown no signs of slowing up in 2016. The St. Louis-based rapper just released the new visuals for his single, “4our Letter Word.” The short clip is directed by Brendan Logan, who was Emmy nominated for directing the short film, BK For Andre, under the moniker, Brendan Smith.

The fan favorite cut from Arshad’s latest album, Black Sunday, shows a playful back and forth between Arshad and his significant other that recalls the heydays of 90’s funk/soul/hip-hop groups, The Pharcyde and A Tribe Called Quest.

Arshad’s had a busy 2016 with his song “Classic” playing in a recent episode of VH1‘s Tough Love and his song “Resurrection” being premiered on 88.1FM KDHX last week.

In addition, Arshad Goods headlined the Chronicle Charity Launch event which raised 25K for the organization who documents footage, photography and personal accounts of the Ferguson, MO conflict of 2014 to create an accurate account of history.

Arshad is known for his powerful videos, such as his latest release for “Fear No Man,” also off of Black Sunday, which you can watch the video for here, also on RESPECT.

Watch the visual for “4our Letter Word” above and purchase your copy of Black Sunday today, on Arshad Good’s website.

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The post Arshad Goods Drops Black & White ‘4our Letter Word’ Video appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.