The Great Divide offers ten all-new songs from Apollo, which vividly paint a picture of the aforementioned ideology and scenarios presented. With all production being handled by UK producer Lewis Cullen, and guest spots from Notty Taylor, Kelsey Bogard, and fellow Memphis native Daz Rinko, The Great Divide aptly serves as an intrinsic musical experience.

If you are one of those who likes to envision music as you listen to it, you are in for a visual treat as The Great Divide short film provides endless imagery — thanks to the lens of Mike Brown — and features every song from the project.

After the release of numerous singles and videos (which can be found right here on RESPECT.) The Great Divide is here for our listening and viewing pleasure. Press play and enjoy.

The post RESPECT. Premiere: Apollo Mighty – ‘The Great Divide’ (Short Film + Soundtrack) appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

Produced by Lewis Cullen (who actually produced all of The Great Divide, and is also known for his work with numerous artists in his native United Kingdom), “Happiness (Priorities)” is a slow burning song, that effortlessly details the importance and impact of the things you choose to put first in your life. In an email, “Happiness (Priorities)” was described as being “about evaluating life choices and deciding where to place your focus. For Apollo, it was a reflection; and he’s singing about the the emotion he feels when he connects with something bigger than himself. It’s the complete absence of pride being replaced by unconditional love.”

The Great Divide is not only an album –that sounds extremely promising, based on what has been shared– but a short-film, as well. You can expect the follow-up to Wilderness to drop on April 15th. In the meantime, go ahead and press play on “Happiness (Priorities)”.

The post Listen: Apollo Mighty – ‘Happiness (Priorities)’ appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

1. Apollo Mighty – “Magnetic”
With an upcoming project due this April, Memphis crooner Apollo Mighty unleashes a brand new heater, this time for “Magnetic”. Described as a song about “pushing the boundaries of one’s limitations”, “Magnetic” is vibes galore. This is one of those joints that sounds ten times better at night and even in the company of the opposite sex. Press play.

2. Ro Ransom featuring Kensei Abbot – “See Me Fall” (Y2K Remix)
Last year, New York emcee Ro Ransom teamed up with Kensei Abbot to give us the gloomy, yet trappy banger, we’ve come to know as “See Me Fall”. Ahead of the release of his forthcoming mixtape, Momentum, producer Y2K has revamped the track and it’s just as crazy as the original. Take a listen below, and be on the lookout for Ro’s next single, “Doppelgänger”.

3. Earlly Mac featuring Big Sean – “Do It Again” (Video)
If you’ve been following Big Sean’s career up to this point, then there is no doubt that you are extra familiar with Earlly Mac, as the two have always been close. As we get ready for Earlly’s upcoming EP, God Knows, he gives fans what they’ve been waiting for, reuniting with Big Sean for the extra player “Do It Again”. Peep the video, below.

4. Isaac Castor – “Hole In One”
Formerly known as Gameboi, Issac Castor is a rising emcee who calls Michigan home. With Arjun Singh delivering the hard-hitting production, Isaac goes full-throttle on “Hole In One”, and the kid is definitely talkin’ that shit. Take a listen!

5. Daz Rinko – “Angel” (Video)
Another artist who calls Memphis home is Daz Rinko, who recently dropped off a cleverly animated set of visuals to “Angel”, a bouncy ode to the ladies, similar to something you might hear from GoldLink. Daz’s upcoming project, L.I.F.T.E.D. is slated for a Spring 2016 drop.

The post 5 Songs You Need To Hear Right Now, featuring Apollo Mighty and More appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

If you’re celebrating Valentine’s Day, you have exactly one month from today to get those infamous sexy-time playlists together. There’s one song that you don’t have on that playlist, that you might want to consider adding and that song is is the subject of this premiere; “Say The Word”.

Apollo Mighty’s “Say The Word” is nearly perfect theme music for a late night episode with that someone you get close to. Dutchboy’s production, coupled with Apollo’s smooth vocals, make this one difficult to overlook.

Press play on “Say The Word”. You’re welcome.

The post RESPECT. Premiere: Apollo Mighty – “Say The Word” appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

The post New Music: Apollo Mighty x Adam Reverie – “Mirages” (Slo-Down Remix) appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

With today’s musical climate, it’s rare, yet refreshing to see an artist who stays true to themselves by creating music that reflects them in the most organic way possible. It’s also rare to see an artist create freely, without the pressure of measuring up to their peers, much like Memphis singer Apollo Mighty has done with his latest EP, Wilderness.

Admittedly his most transparent project to date, Wilderness sees Apollo not only rediscovering his love for lyricism, but also realizing how much he has grown.

Eleven tracks in length, Wilderness is for anyone looking to “experience the world unfiltered”, as well as take the road less traveled of bravely expressing themselves.

The post Apollo Mighty blazes a trail of creative bravery with “Wilderness” EP appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.