Photo Credit: Alpha Faktion

New York trio Alpha Faktion are on the run from the long arm of the law in their new video for “System Shutdown,” which is also the latest banger off their long-awaiting new project, Creative Control.

Like the previous released Nottz-produced album-titled track, “System Shutdown” is a shining example of the talents of Alpha Faktion’s three members: emcee/producer Azwun, emcee Kraze ILLA, and DJ Enyoutee. Azwun and Kraze get top billing with their hard-nosed bars that capture the snarling Boom bap instrumental from acclaimed producer, Marco Polo. The same goes for the visuals from Phanatiks Entertainment, whose representation of the “System” is a pair of investigators trying to track down the New York trio.

With the release of this video, the group is on the verge of releasing their much anticipated new album, Creative Control, and it’s definitely one for the purists out there. The fourteen track album boasts production from legends like Marley Marl, Nottz, DJ Skizz, and Ayatollah, along with features from Planet Asia and Mic Handz, among others.

Check out the visuals above right here courtesy of RESPECT., and redeem an instant-grat download of “System Shutdown” by pre-ordering your copy of Creative Control today via iTunes. The album, which is also available for pre-order via Amazon and Google Play for its June 2nd digital release date, can also be pre-ordered on CD exclusively via UGHH, where it becomes available in the physical form on May 19th via East Rock Entertainment.

Tracklist:
01. Stand Up (prod. by DJ Raz)
02. Price Tags (prod. by Vherbal)
03. Last Hours (prod. by L’undercover Sismographe)
04. Another Day Pt. 2 (prod. by Supreme Da Almighty)
05. The Real Truth (feat. Planet Asia, Skanks, Zagnif Nori & Dready Kruger) [prod. by Ayatollah]
06. Move Back (prod. by Alterbeats)
07. The Formation (Skit) (prod. by Custodian of Records)
08. Let ‘Em Watch (prod. by Vherbal)
09. System Shutdown (prod. by Marco Polo)
10. The Shining (feat. Milano Constantine) [prod. by Vherbal]
11. Divide the Fortress (feat. Mic Handz) [prod. by DJ Skizz]
12. Creative Control (Skit) (prod. by Chess Pain)
13. Creative Control (prod. by Nottz)
14. The Lineage (prod. by Marley Marl)

Ebro on Beats1 (Audio Premiere): http://bit.ly/SystemShutdownBeats1

Album Pre-Order (Smart URL): http://smarturl.it/CreativeControl

Twitter:
• Alpha Faktion: https://twitter.com/AlphaFaktion
• DJ Enyoutee: https://twitter.com/nioradioshow
• Marco Polo: https://twitter.com/marcopolobeats

Alpha Faktion Online:
• Instagram: https://www.instagram.com/alphafaktion
• Facebook: https://www.facebook.com/alphafaktion
• Bandcamp: http://alphafaktion.bandcamp.com
• SoundCloud: https://soundcloud.com/alphafaktion

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The post #PeepTheVisual: Alpha Faktion – “System Shutdown” appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

New York rap trio, Alpha Faktion, proudly showcase the five elements of Hip-Hop in their new video for “Creative Control,” the lead single,produced by Nottz, off their upcoming album of the same title.

It’s only fitting that rapper/producer Azwun, rapper Kraze, and DJ Enyoutee embrace the foundation of their chosen genre, given that the track itself is a celebration of being independent and taking control of your art. That art, of course, is Hip-Hop as we know it, and the visuals drive home that point by deftly demonstrating each and every element of the culture.

From b-boying to deejaying (by Enyoutee), it’s all on display here as Azwun and Kraze spit their verses over Nottz’s monster of a beat. Backed by his blend of heavy drums and pianos, the two outline exactly why they backed away from dealing with major labels (including the fact that one couldn’t even spell their name collectively). And it’s all beautifully captured by the team at Phanatiks Entertainment, an independently owned media company that’s worked on everything from music videos to public service announcements.

Alpha Faktion’s Creative Control is due out later this year via East Rock Entertainment…stay tuned!

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The post Alpha Faktion Drops Visuals for Nottz Produced, “Creative Control” appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.