Image Credit: Andrei Stula

Alex Boro is the founder of Boro Inc., a rapidly growing company for reselling shoes, clothing, and much more exclusive releases. Much of Boro’s success can be attributed to his close relationships with celebrities. From rappers to athletes, Boro has impacted the entertainment industry. His clients include French Montana, Rich the Kid, Offset and A-Boogie Wit Da Hoodie. He’ll receive a text or phone call from friends, family members and managers to ensure that they secure the newest and most difficult shoes to get on the market.

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BORO Inc

Boro utilizes proprietary software to secure shoes on release day. He personally delivers order to the houses of the biggest stars in the industry. This earns him time at studios and exposure to more entertainers. His positive reviews gain him exposure, growing his fanbase. Boro’s social media is filled with pictures side by side with celebrities at their home and other intimate environments. 

Alex began coding at the young age of 12. Boro used his coding skills to create a bot that automatically secured sneakers in 2013. He gained traction by consistently engaging with his followers on social media and keeping them updated on his projects. Building on this core fanbase led to people signing up to be a part of his reselling community that he started and self titled, BORO VIP. The service has already helped members profit over $100,000 reselling shoes with the resources provided to them. “I take pride in BORO VIP because I’m able to give people who share some of the same interests as me access to knowledge that took my team years to acquire,” Alex Boro added.

New Ventures

According to Forbes, Alex Boro’s reselling business surpassed $2 million in revenue in 2019. BORO Inc has boomed following the principles of reinvesting profits and adapting to the market. Alex is looking to build upon his current success by expanding into new markets, not limited to his newest venture QuikTok, an influencer marketplace focused on streamlining partnerships.

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