Channelling attentions in a single direction is clearly not RiRi‘s style. The well-rounded nature of her talents leaves no blank spaces, as she continues to balance the art of both fashion and music.

As we know, the R&B sensation previously kicked off an excellent collaboration with Puma, serving as a creative director for the major brand. Bringing this project to life, Rihanna becomes the focus of a new advertising campaign that really sets the work in motion.

The black and white clip is simple yet stylish, embracing the feel of natural beauty. Of course the fashionista applies her personal touch to the scene and this is exactly what we hoped for. If you are looking for a fresh way to work out, this apparel is definitely the answer. Check out the campaign above.

The post Rihanna Showcases ‘Puma Forever Faster’ Campaign appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

“Tempo is one of the fundamental building blocks of music.”

MATTHEW “MATT MAX” Friedman is known for his versatility. A native of upstate New York, Matt Max studied music technology at New York University and spent time producing electronic music as part of Miami’s Secret Frequency Crew before moving back to N.Y. and then on to Los Angeles, where he is based today. With a progressive, hybrid sound that bridges the gap between the hip-hop and electronic worlds, Matt Max has found commercial and critical success cutting records with a wide range of artists, from up-and-coming MCs to multiplatinum stars. With his reach into television and movies expanding as well, Matt Max is definitely one to watch.

via G-Shock Life

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NOTHING KEEPS TIME like a CASIO G-SHOCK. Rugged, durable and available in a variety of styles and colors, the G-Shock is fresh and versatile. Whether you’re clocking hours on the block, in the boardroom, in the booth or behind the boards, G-Shock is the watch that makes time fly.

SINCE BEING DISCOVERED on MySpace in 2006, Hit-Boy has gone on to become one of the most in-demand producers in the game. At just 23 years old, he’s already laid beats for pop and international superstars, traveled the world and been nominated for a Grammy. As his catalog continues to grow and impress, so does the profile of his crew, Surf Club, a collective of young, California-based artists and producers on the rise. There’s no doubt that the time is now for Hit-Boy.

via G-Shock Life

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Here it is. T-Pain’s autotuned voice finally unites with Pitbull’s innate talent for making undeniably catchy hits to make a true club banger.

For more cool content go to UPROXX presents SO Kodak Moments in Hip-Hop.

The post “Hey Baby (Drop It To The Floor)” — Pitbull feat. T-Pain appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.