All images credited to Trevor Sage-El / Copyright: MUSINART LLC

As time passes, the G-Shock brand becomes more and more timeless. G-Shock watches are the soundtrack to many memories. As most know, G-Shock has been around for 35 years killing the watch game, year after year, and with that many years in, there is no way a celebration won’t be had. So a massive bash is exactly what G-Shock decided to throw.

Let me paint the picture for you. Let’s take it back to this past Thursday. New York City. A surprisingly warm evening for November. Theatre at Madison Square Garden filled with G-Shock fans and the press from all over the world. Drinks are flowing. Popcorn is popping (it was actually already in boxes, but you get what I mean). The vibes were awesome. Between the extraordinary archive of watches on display in a pop up museum donned with a big lit up G-Shock sign, the numerous respected ambassadors and having the G-Shock engineering legend in the house, attendees had the perfect setting to take 143438 photos/videos to share with their friends.

G-Shock MR-G Display: Replica of Samuari Armor of the Sengoku Era

David Johnson VP of Timepiece, Casio America, Inc. was the MC for the press portion of the event.

Mr. Kikuo Ibe, Founding Father of G-SHOCK and research was loved by the crowd.

On stage were: Matthew Hranek, Full Time traveler, explorer, eater and drinker, Condé Nast Traveler editor, photographer, director and author of “A Man and His Watch,” Adam Craniates, Red Bar Crew Co-Founder, Watch Collector, Freelance Writer, Mr. Kikuo Ibe, Louie Vito, a G-SHOCK Athlete, Professional Snowboarder, Olympian and Ronnie Fieg, Owner of KITH.

Eric Haze, Graphic Artist, G-Shock loyalist and Collaborator was shared his passion for G-Shock watches.

But these festivities were not all G-Shock had in store for its fans as a give back for 35 years of love. Oh no, it was not.

As people were filing in to get to their seats, drink in hand and that already popped popcorn in another, Virgil Abloh hit the stage and started his set. AND basically started the party. Between bumping “Bodak Yellow” and getting everyone to rap along to “Dreams And Nightmares,” Virgil set the scene for what was to come next. Muthaf***ing A$AP Mob!

As we all waited for the crew to bless the stage, their DJ got things started with some classic A$AP tracks. And before we knew it A$AP Nast hit the stage and performed “Nasty’s World.” It didn’t take long before everyone was on their feet, dancing and feeling all the vibes. Soon after, A$AP Twelvyy, A$AP Rocky and the rest of the mob were on the stage performing hits after hits. The energy between A$AP Mob and the audience was electric. People were dancing in aisles, drinks in everyone’s hands and of course, they were all rapping the lyrics at the top of their lungs. These fans were ready for what was going down! SO when A$AP Ferg came out, the energy was at an all time high!

Ferg performed his hit tracks from the beginning of his career to now, including “Shabba,” “New Level,” “Coach Cartier,” “Plain Jane” and more. And it wouldn’t be an A$AP Mob show if they didn’t perform “Yamborghini High” and paid tribute to A$AP Yams. And Yams wasn’t the only one that received a tribute. Ferg made sure to take a moment to shout out Meek Mill and asked everyone to sign the petition to lesson his sentence.

Before closing out the show, Ferg thanked G-Shock for having the A$AP Mob and obviously the fans for all their support. But it was clear that A$AP Mob deserved the thanks for putting on probably one of the best shows the audience would have seen this year.

Happy 35th Anniversary to G-Shock!

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The post G-Shock Celebrates 35th Anniversary with A$AP Mob appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

AWGE/Polo Ground/RCA Records

Many members of A$AP Mob have seen much success as individuals, especially A$AP Rocky and A$AP Ferg. Others — like A$AP Nast and A$AP Ant — have developed their own committed fanbases as well. Now, A$AP Twelvyy looks to be the next out of the camp to break out with his debut solo album 12. The album was apparently several years in the making, and — as Twelvyy explained to XXL — a lesson in staying motivated despite the odds:

That no matter how long something takes, don’t give up. There’s no reason to give up. It might take you 10 years, it might take you 15 years, never give up. I don’t think there should ever be an age cap on music. You still got blues musicians, rock, soul, heavy metal bands still doing crazy tours. But in hip-hop, especially in America, it’s like once you’re a certain age, you’re done, ship us to Europe—which they love us over there—but it shouldn’t be like that.

Adding to the new album comes a dope visual for the single “Hop Out,” which features Ferg — who also happens to be delivering his own project, Still Striving, August 18th. The following week will see the entire Mob come together for Cozy Tapes 2 (artwork here).

Enjoy Twelvyy’s formal introduction below, which sees appearances from Joey BADA$$, Fredro Starr, Flatbush Zombies and — of course — his A$AP brethren.

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The post Stream A$AP Twelvyy’s New Album ’12’ appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

The post A$AP Twelvyy – “Lord” appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

With the A$AP Mob collective LP L.O.R.D. due out sometime this year, it’s become important to familiarize oneself with the group’s characters outside proven hit-makers like A$AP Rocky and A$AP Ferg. Their latest track comes from A$AP Twelvyy, who lends his raspy-voiced flow to “Xscape” and delivers another cut to the A$AP canon. “Xscape” sees Twelvyy take a slow, thumping jazz beat and paint it with his rhymes about street life in Harlem. Listen to “Xscape” below and add it to the ever-increasing A$AP library.

The post New Music: A$AP Twelvyy – “Xscape” appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.