As the fall season approaches, Drizzy’s OVO print broadens its horizons. By intertwining the voice of the streets, each collection brings character to the scene, with pop-up shops standing in a light of their own. Staying true to an already authentic and classic feel, the newly released apparel is certainly fitting for the months ahead.

Having been given a taste of the 6 God’s swag; Toronto style, we can’t help but anticipate sleek designs and this is exactly what we receive. If the current offerings were not enough to fill your closet, look no further because these additional pieces reveal the perfect blend.

Upholding a neutral tone with grey, navy and black creations, there really is a piece for everyone. Of course no collection would be complete without an OVO imprint, and the gold imagery only certifies your swag.

Why not take a look at the entire collection here, or better yet cop the designs in store.

The post OVO Expands Apparel Collection: Ready For Fall 2015 appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

Following a Times Square premiere, RESPECT. cover boy Future has digitally released the visuals for DS2 fan-fave, “Where Ya At.“ Along with OVO 6 God Drake, the two artists run down the list of times when the leaches weren’t around, while simultaneously showing a more playful and carefree side to the leader of the FBG nation. We already know the hive is loving this one.

Watch Future’s video for “Where Ya At” below:

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The 6 God is becoming more than your typical artist, as he holds a brand image that stands in a light of its own. Of course we are referring to the OVO print, which is recognized almost worldwide for its distinctive logo.

As we know, Champagne Papi’s fans are always quick to respond to anything associated with the Toronto artist, as he never fails to hit the streets with new surprises and memorable lyrics. For those viewing Drake as a style icon, we are pleased to say that a new foundation will be in place within the US; A pop-up store located in Los Angeles.

Just last year, we were blessed with the Toronto establishment, which incorporated a highly creative design, with all things Drizzy making up the interior. We are expecting the L.A. platform to be even more successful, as a wider audience are now able to cop the OVO swag at their leisure.

So for the details you were waiting for:

The store will launch April 4th to the 30th and will be located at:

112 1/2 S. La Brea St., Los Angeles, CA 90036.

With the confirmed opening times:

Monday – Saturday 11am – 7pm and Sunday 12pm – 6pm.

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The success of Drizzy’s album already speaks for itself, moving 495,000 copies in its first week, a movement respected by many acquaintances in the game. Although the “If You’re Reading This It’s Too Late“ project has already hit the industry worldwide, recognized immediately by the distinctive cover art, we are yet to see the LP land in stores.

Needless to say, The OVO frontman has fans holding onto his every word, whether he is lighting up arenas or dropping something fresh for the streets. We can therefore expect even greater results April 21st, as 6 God releases the complete LP we’ve all been waiting for.

And if this isn’t enough for Drake’s Woes, the presentation will also include two additional bonus tracks titled “How About Now“ and “My Side.”

Be ready to throw some bands on the physical copy dropping in the upcoming month, as Drizzy heats up the industry on another level, yet again.

The post Drake’s Album Hits Stores April 21st appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

Drake might just break the internet. All of the speculation, rumors, and whispering are finally put to rest as Drizzy drops his surprise project “If Youre Reading This Its Too Late.” The 17-track release consists of 15 all new records along with “6 God” and “Used To” with Lil Wayne that were previously released. With limited features from Wayne, Travis Scott, and fellow OVO crooner PARTYNEXTDOOR, “IYRTITL” may be yet another classic. Thank you 6 God.

DOWNLOAD “IF YOURE READING THIS ITS TOO LATE” ON ITUNES – HERE

or STREAM IT FOR FREE HERE

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Drake has given a late birthday present to himself and all of his fans–three new tracks.

“Heat Of The Moment” has a smooth instrumental that was meant for Drake’s vocals. October’s Very Own” sings about living in the moment while simultaneously pointing out the importance of retrospective thinking.

Drake’s track “6 God” is remnant of “Trophies” at it opens, but it definitely stands on its own. “6 God” could easily be renamed “My Eg0.” On the track Drake talks about selling Bentleys, how he dominates the rap game and asserts that he’s the “6 God.” Guess we know what his latest tattoos mean now.

Regardless of how egoistical Drake presents himself on this one, there are some lyrical gems.

Drake balances out “6 God” with “How About Now,” a humbling reflective track.

“How About Now” originally hit the web a week ago Drake parallels others doubts about him with his present state of success. He also comments on being under appreciated and  being weary of those people only out to benefit themselves as he spits over a soulful yet subtle beat with a kick drum and background vocals. Takeaway here-never underestimate.

If listened to separately the songs may appear to have nothing do with each other. But if they are listened to consecutively a parallel definitely emerges.  “Heat Of The Moment” talks about being in the now and calling it how you see it, while at the same time being able to step away from that and look at the big picture. “6 God” represents the first point and “How About Now” is symbolic of the last. Listen to the tracks below and tell us what you think!

The post Drake Celebrates Birthday By Dropping 3 New Tracks appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.