Frequent collaborators POUNDS and CRIMEAPPLE link up again in the stylish and cinematic new video for “Choices,” the Fith – produced burner off the Rochester, N.Y. native’s latest project, Pee Wee Kirkland.

Boasting direction from A1Vision, the visuals are crisp and fresh as they portray the late-night activities of the “Choices” emcees. The two post up at their usual haunts around the neighborhood and deliver their stellar verses while A1Vision captures the footage with different techniques.

For some shots, we see the two through the lens of an old-school, handheld Hi8 camera, which blends perfectly with the fact that POUNDS and CRIMEAPPLE are definitely making their mafioso-rap godfathers proud here. But we also get some fresh HD footage that modernizes the clip, which is a subtle nod to the overall sound presented here: current, but steeped in classic hip-hop.

It’s those little touches that make the “Choices” video—and POUNDS’ entire body of work for that matter—so damn enjoyable. Head over to Bandcamp to support Pee Wee Kirkland, which is produced entirely by Fith, and also features Dwayne Collins and Meyhem Lauren.

Check out the visual above and be sure to drop us your thoughts in the comments section.

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The post RESPECT. Premiere: POUNDS & CRIMEAPPLE Connect On “Choices” Visual (Dir. by A1Vision) appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

The VHS-produced track stems from the rapper’s great October release, Rules and Parameters, that further demonstrated his knack for delivering lyrically vivid mafioso rap. After all, this particular sub-genre is at its finest when emcees can bring such harsh, difficult stories to life with their words. And to say Pounds does that on “Francis Ford” would be an understatement.

The Upstate New York rapper is conflicted not just on the track, but in the video as well. Otto captures this with scenes of Pounds contemplating his life as a hustler and as a father, two hats he wears proudly but, again, with severe conflict. It’s for those reasons that when he spits bars like, “The city’s on fire so I gotta vent/ Make it past twenty’s an accomplishment,” you can feel that mental struggle.

Check out the visuals, and support Rules and Parameters which is available now through all major digital retailers and streaming services, and can be streamed right here in its entirety, courtesy of RESPECT.

Buy/Stream Links (Smart URL): http://smarturl.it/RulesAndParameters

Pounds Online:
• Website: www.POUNDS448.com
• Twitter: https://twitter.com/poundslbs
• Instagram: https://www.instagram.com/pounds448
• Facebook: https://www.facebook.com/pounds.yff

The post #PeepTheVisual: POUNDS Gives Us A Personal Look Into Rochester On – “Francis Ford” appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.