In a music industry dominated by gargantuan record labels with a mob mentality, it’s with a miraculous stroke of luck that independent artists are able to force their way onto the public playlists. Natalie Edell, a rising junior at Northwestern University, hopes to change this. Via the Internet, Natalie aims to change the way independent artists interact with the music business, music listeners, and record labels with her new start-up, 18LoveMusic. 18LoveMusic focuses on the independent artist by creating an online competition for musicians. Each week, artists can upload their best song while the public votes to “love it” or “leave it.” The top five tracks in each genre will earn an 18loveMusic profile and the winning artist will be flown to Hollywood, California to have their song produced in a top recording studio along with a music video.

Natalie’s trying to raise $40,000 to get the site going. To find out more and donate, head over to Indiegogo now.

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