Join this talk with publishing luminaries as they discuss and reveal never-before-seen beyond-the-scenes images taken that day by numerous photographers.

This event will also celebrate the original photo that started it all, shot by Art Kane in 1958 at the very same location on 126th Street in Harlem, NY.

(Photos © Jonathan Rheingold)

Tonight only!

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Please join XXL veteran journalists and contributors on May 9, 2023 — Sheena Lester, Datwon Thomas, Bonsu Thompson, Larry H

Almost 25 years ago, on September 29, 1998, I placed my Rolleiflex camera in my shoulder bag and took the train up to 126th Street to meet Gordon Parks on the block where he would capture history for XXL — a magazine I helped launch in ’97. I spent the day with Mr. Parks for what would become one of my greatest life moments.  

I was always drawn to journalists and photographers. In my era, they were the documentarians of the golden age of hip-hop journalism: The Source, Vibe, Rap Pages, Ego Trip, On the Go, Stress, 4080 and, of course, XXL … those were the days, man. Although one of the greatest photographers to ever live, Parks had never documented hip-hop culture, and he was about to make some noise.

17 East 126th Street had already made history in 1958 with Art Kane’s original shoot for Esquire, coined “A Great Day in Harlem,” in which he captured 57 legendary jazz musicians. It was a powerful and cerebral moment watching the sun attempt to shut down the shoot of close to 200 rap legends as Parks was waiting to press the shutter-release button. He got the shot and history was made. As the dozens of rap artists dispersed, I took out my camera going through 10 rolls of film. I made it a mission to identify other folks who were snapping photos that day and developed the largest archive of behind-the-scenes photos of that “great day.”  

I am honored to receive the invitation from Fotografiska to moderate a discussion about the legendary photoshoots from ’58 and ’98. iD8 Entertainment has published a special-edition journal for the evening, in which I edited, entitled “Hip-Hop’s Greatest Day” — giving a glimpse of some of the day’s images that were captured by Parks’ protégé Johanna Fiore, former SLAM editor Ben Osborne and myself. (Shout out to Paul Scirecalabrisotto for the masterful design work).  

Tickets on sale here

It is incredible witnessing Kane’s photo continuing to reunite people 25 years later.  I’ve learned firsthand: Most great work is that which stands the test of time — which can only be realized later in one’s life when least expected.  

With the soon-to-be-released, five-episode podcast series on Audible (in which I am Executive Producer) entitled “The Greatest Day”, about Sheena Lester’s story of making the impossible happen, it is truly an honor to continue to strive to make sure this day is never forgotten and recognized as the greatest day in hip-hop history.

1 luv,

JONATHAN RHEINGOLD, RESPECT. Founder

Gordon Parks prior to capturing Hip-Hop’s Geratest Day. Photo: © Johanna Fiore

What also turn out to be … Hip-Hop’s “greatest” block party! Photo: © Johanna Fiore

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B.B. King at Fox Theater in Oakland, Ca. Photo Copyright Seher Sikandar

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Location: New York City, NY

 

Photo Copyright Diana Levine

RESPECT.

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So there we were at 17 East 126th Street in Harlem, waiting for Rakim after we had just heard that a major newspaper was pulling out of the story about the “Great Day” exhibition at the Gordon Parks Foundation gallery, where my photos are being shown alongside Gordon Parks’ and Art Kane’s.

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“I’d love to check it out, but I do know of the shoot,” he said.

“Pamela and I think we should replicate it for our first cover of XXL.” At this stage, XXL was a brochure that we had distributed to promote the premiere issue, which would ultimately launch in 1997.

“I like it, Jonny, but not for a first issue. Maybe down the road when we get momentum,” Page said. It was too early.

Photo: Art Kane for Esquire magazine

XXL magazine issue #7 published at the time by Harris Publications, Inc. (XXL magazine is Copyright © Townsquare Media, Inc.)
Photo: Gordon Parks

As Sheena Lester captured in her RESPECT. essay entitled “The Game Changer,” it would require her fire and a dream team (and a dream) to make it happen. So “issue No. 7 it was,” as she states in her incredible story.

Twenty years ago, on September 29, I put my Rolleiflex camera in my shoulder bag and took the train up to 126th Street to meet photographer Gordon Parks on the block, where he would capture history. While the XXL, Slam and Honey staffs were properly greeting the rap artists at the church on the corner — O.G.s and new school — I spent the day with Gordon for what would become one of my greatest life moments. I was always drawn to journalists and photographers. In my era, they were the documentarians of the golden age of hip-hop journalism: The Source, Vibe, Rap Pages, Ego Trip, On the Go, Stress, 4080 and, of course, XXL … those were the days, man.

Gordon sat in a metal fold-up chair most of the afternoon taking in his surroundings, which included the three brownstones that would become legendary, along with the almost 200 rap artists who attended — and the middle brownstone had already made history several decades earlier with Art Kane. At one point I crossed the street, which was closed off with permits, took out my camera and started shooting a family on the block … and then Gordon.

“As I waited for everyone to enter the block and sat with Gordon, who was across the street, there was a little boy playing, and I thought it was a beautiful moment—that this kid had no idea what was about to happen … in essence he would be a part of history.” Photo: J. Rheingold Gallery

“If you look close he’s smoking a pipe. He had serious swagger and commanded (not demanded) respect.” Photo: J. Rheingold Gallery

Later in the afternoon, the staff and all the rappers exited the church and walked down the block. It was an incredible scene seeing DJ Kool Herc and Russell Simmons pass back and forth the bullhorn to calm the crowd so Gordon could get the shot in time. It was a powerful and cerebral moment watching the sun trying to shut down the shoot as Gordon was waiting to press the shutter button. He got the shot and made history.

As the dozens and dozens of rap talent dispersed from the stoops, I took out my Rolleiflex again — focusing, shooting, winding and ultimately going through 10 rolls of film — all inspired by Mr. Parks. There was no digital spray-and-pray in 1998; I had to work for these shots. I brought the film to Carroll Labs and ordered some contacts. They appeared to be overexposed, so I tossed them in a drawer.

One week after the shoot, I received a package from Gordon — the only original photo print I believe exists of the shoot (that Gordon himself developed). He wrote on the photo: “To Jonathan, From Gordon.” It still hangs in my home office as a reminder of this great day.

RESPECT., which I founded almost a decade ago, was the first-ever magazine to celebrate the photographers who documented hip-hop culture. Its logo ends with a period (which Nike bit for its Jeter line, along with our name) for emphasis. When RESPECT. published Lester’s “The Game Changer” essay several weeks ago, we did not have the time to secure rights to any images taken by other photographers that day, and 48 hours into deadline to post the essay, I remembered those negatives … and found them. I had them scanned and, to my delight, they were exactly what I recalled capturing.

I am honored to receive the invitation from Vikki Tobak — author of Contact High, a book RESPECT. endorses — to discuss my photos at the Schomburg Center for Research in Black Culture on November 7.

It is absolutely incredible witnessing Gordon’s photo reuniting people 20 years later in a celebration. Many people who were a part of the epic event may not be there, but we know what it means to them. Lesley Pitts, G-d rest her soul, will be there in spirit. She was a driving force who was key to getting the talent to come to 126th for that great day.

I’ve learned first hand: Most great work is that which can last the test of time — which can only be realized later in one’s career. Sheena Lester, Fab 5 Freddy, Datwon Thomas, Michael Gonzales, Tony Gervino, Miles Marshall Lewis, Biff Warren, Dennis Page, Robert “Scoop” Jackson, Larry “Blackspot” Hester.

RIP Gordon & Lesley.

RESPECT.

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