Global Sensation JNR Choi Unveils New Single & Visual "Tick Tock"

Image Credit: Cover Art

Continuing a massive year, gold-certified UK genre breaker JNR Choi unveils a new single and music video entitled “Tick Tock” today. Listen to “Tick Tock” HERE and watch the music video for “Tick Tock” HERE. He is also this month’s digital cover star for TMRW Magazine. Read the feature HERE

The track unfolds as an international anthem with a wavy tropical undercurrent. JNR Choi’s dynamic vocals ebb and flow between breezy verses and a catchy call-and-response hook. In the accompanying visual, he experiences an exotic getaway with a female protagonist highlighted by dancing in the street, cruising in a classic car, and turning up by the pool and at the beach. The track and the video serve as the perfect bookend to a red-hot summer for the rapidly rising talent. Most importantly, it showcases his ability to seamlessly fuse genres in service of original and undeniable songcraft.

Moreover, it arrives on the heels of “Amused” [feat. Fivio Foreign]. The latter generated over 1.4 million Spotify streams and 896K YouTube views on the music video. Earning widespread critical acclaim, DAZED praised it for “exhibiting his persistence in not letting his foot off the pedal as a new artist,” and LA Weekly applauded, “The duel vocals works brilliantly well, the transatlantic rap styles bumping up against each other effectively.” REVOLT attested, “Much of the catchy single is centered around the artists’ rockstar lifestyles.”

JNR Choi exploded as an international phenomenon this year. His breakthrough track “To The Moon” [with Sam Tompkins] just picked up a gold certification from the RIAA. Between the Original, the Gunna Remix, and the Drill Remix with G Herbo, Fivio Foreign, Russ Millions, and M24, it has gathered over half-a-billion streams and counting. Not to mention, it cracked the Top 35 of the Billboard Hot 100 and vaulted to #1 on the Rhythmic & Rap Airplay Charts. Along the way, he received looks from Billboard, Complex, HitsDailyDouble, and more.