M·A·C Cosmetics has teamed up with two music superstars, Cher and Saweetie, on a new brand campaign launching today! The campaign, Challenge Accepted, is all about challenging convention and shows, in the brand’s trademark style, that performance is everything.
At M·A·C, lipstick is more than a colour and foundation is more than cover-up. Meeting – and exceeding – the expectations of what makeup can do is the challenge that inspires the brand every day. Through Challenge Accepted, M·A·C invites everyone to put their makeup to the test.
As only M·A·C could do, Cher and Saweetie are leading the challenging charge, together, as an unexpected, superstar duo who outperform, outshine and outlast the competition as extraordinarily as the M·A·C products do. Never settling and never afraid to challenge convention, they are each iconic artists who epitomize M·A·C’s commitment to creating best-in-class makeup that empowers each and every member of their community and works as hard as they do.
Through this campaign that will run in digital, social and in-store, we are encouraging people to set their challenge, set their makeup and show us what their M·A·C can do.
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