Leading sports retailer Lids has opened its first ever store at American Dream, the unrivaled entertainment/retail center located minutes from New York City in East Rutherford, NJ. The new, 7,000 sq ft store at American Dream will be the first East Coast Flagship location for Lids and its largest store to date.
The new location will feature Lids’ signature assortment of vast headwear, apparel, jerseys and novelty items for men, women, and kids. Product will include options from major North American leagues including MLB, NFL, NHL, and NBA, among others, as well as from go-to brands including adidas, New Era Cap, ’47, Mitchell & Ness, Hurley, Oakley, Local Crowns, and more. With over 2,000 unique headwear selections and over 600 different jersey styles to choose from, this Lids store will have the largest selection of hats and jerseys in the U.S.
This flagship store will also feature an expanded customization section and offer on-site customization of hats, jerseys, t-shirts and more at Lids’ signature Custom Zone. Additional features and experiential components will be added to the Lids store in the weeks to follow, including a jumbotron above the Custom Zone, located in the center of the store to replicate the look and feel of an in-game experience.
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