The French emperor Napoléon Bonaparte once famously stated, “If you want something done right, do it yourself.” Perhaps if the military leader lived to witness the career and independence of Key Glock and Paper Route EMPIRE, he would’ve been more successful in his endeavors. Nevertheless, Glock continues to do it himself, building on his streak of featureless projects with the release of Yellow Tape 2. The followup to 2020’s Yellow Tape, which peaked at #16 on the Billboard 200, sees the Memphis native deliver tight flows and witty punchlines while remaining unbothered as ever.
To celebrate the release of Yellow Tape 2, Key Glock unleashes the video for “Something Bout Me,” which sees the Memphis emcee and a bevy of baddies plotting which car on Glock’s wish list they’ll help him obtain next — “Let me tell you n****s lil something ’bout me/ I got nine cars, they don’t need no key/Glock on my side, I be riding through the streets/I be getting to the money, I got need for speed.”
Featuring recent singles like the Tay Keith-produced “Ambition For Cash,” and the sinister street anthem, “Toolie,” Yellow Tape 2 sees Glock further perfect his passion for flashin’, and his right to flex is well earned. Rappers of Key Glock’s caliber are few and far between as it is, and when it comes to those who did it without ever signing a major label deal, Glock stands alone. However, since the ladies love him as much as the streets do, he’s never truly alone, as he admits on the bouncy, organ-backed standout track, “Juicemane,” “I never been average/I got like ten b*tches, and all ten of them the baddest.”
Yellow Tape 2 continues a busy year for Glock, as he’s spent time collaborating with his Paper Route EMPIRE associates. Earlier this year, he connected with his label boss and frequent sparring partner Young Dolph for Dum And Dummer 2, their second full-length collaborative album. Debuting at #8 on the Billboard 200, Dum & Dummer 2 generated nearly 36k sales equivalent units across platforms and scored the fifth-biggest streaming debut on Spotify during its first week of release. Earlier this month, the album received a glowing review from Pitchfork, who awarded the album a 7.5 score and cemented Young Dolph & Key Glock as a “once-in-a-generation” rap duo, akin to 8Ball & MJG or Method Man & Redman, and “one of the most in-sync alliances in the genre today.” Dum & Dummer 2 is the duo’s second Top 10 album, following the original Dum and Dummer, which also debuted at #8 in 2019. Glock also made multiple appearances on PAPER ROUTE iLLUMINATi, the first-ever label compilation tape by Paper Route EMPIRE. Along with collaborating with fellow PRE signees like Snupe Bandz on “Blu Boyz” and “Bandaid” and Paper Route Woo on “Big Ol Racks,” Glock connected with Gucci Mane for project highlight “I Do This.“
Buy/Stream Yellow Tape 2: http://music.empi.re/
Watch “Something Bout Me”: https://www.youtube.com/
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