Xbox and adidas announced a global partnership and new sneaker collaboration honoring their shared heritage of play and Xbox’s 20th anniversary.
The collab will feature a series of sneakers inspired by iconic Xbox consoles. The first drop is an exclusive new adidas Originals by Xbox sneaker, the Xbox 20th Forum Tech.
About the Xbox 20th Forum Tech Sneaker:
- The adidas Forum Tech design balances nostalgia while embracing modern technology and is symbolic of how we look at our own Xbox history. Featuring translucent green details, this sneaker is inspired by the special edition release of the original Xbox console for the launch of Halo: Combat Evolved in 2001, marking the first-ever generation of gaming at Microsoft.
- Fans can win their own pair of limited-edition sneakers and stay tuned for upcoming drops by following @Xbox on Twitter to stay tuned for the latest drops and ways to win your very own pair of limited-edition sneakers.
- This is just the beginning of the Xbox | adidas partnership— over the next few months the two brands will continue to celebrate 20 years of play by launching additional sneakers, including the first-ever Xbox sneaker available to purchase by our fans later this year.
- To celebrate the drop, Xbox and adidas also debuted a trailer, adidas Originals by XBOX – 20 Years of Play, honoring the era of play most prevalent when the first Xbox console launched in the early 2000s: skateboarding culture.
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