African superstar singer and songwriter TYLA unveils a brand-new music video for her latest single “Overdue” [feat. DJ Lag & Kooldrink] today.
Fusing house bounce, electronic energy, and pop expanse, the track gallops forward on a propulsive beat as TYLA’s voice stretches from moments of subdued intimacy into an ecstatic and entrancing refrain, showcasing her impressive range. Adding another dimension, South Africa’s DJ Lag spikes the song with dancefloor-ready spirit, while frequent collaborator Kooldrink continues his hot streak of bangers with Tyla on this collaboration. The music video seamlessly brings “Overdue” to life in cinematic fashion.
“Overdue” notably soundtracks the Season 2 trailer for NETFLIX’s Blood and Water now streaming on NETFLIX.
Her debut single “Getting Late” [feat. Kooldrink] has exploded as a viral phenomenon. The music video has amassed 4.5 million YouTube views, while the song eclipsed 4 million streams. It has also claimed coveted real estate on playlists such as African Heat [733K followers], Amapiano Grooves [97K followers], Hot Hits South Africa [51K followers], and more. Not to mention, the track debuted on Spotify’s Top 50 chart in South Africa, reaching #27, a powerful feat for an artist’s first release. Powered by an Amapiano beat, her voice glides over this distinct international bounce towards a boundary-breaking hook that’s instantly chantable. Making an impact, PAPER featured the song, while i-D described it as “her impossibly catchy breakout single.” Not to mention, the BBC 1Xtra playlist just added her, speaking to her global impact.
Growing up of Indian, Zulu, Mauritian, Irish descent, TYLA instinctively understood the power of diversity as a child in Johannesburg. She spent countless hours honing her voice at home, singing with her siblings every Sunday as part of a weekly tradition. At the same time, dad introduced her to R&B and soul, encouraging her to eventually experiment with styles and cultures. By high school, she began posting covers on Instagram before catching the attention of her manager and Creative Director Garth Von Glehn. She wrote and recorded “Getting Late” with Kooldrink in 2020. Upon the video release in January 2021, it resounded around the globe, reeling in millions of views and notching tastemaker praise.
Signed to Epic Records through a venture with Johannesburg/New York based Fax Records and co-managed by We Make Music and Africa Creative Agency, Tyla has positioned herself for international dominance with style, soul, and spirit.
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