Image Credit: Reebok
Reebok creative direction that debuted with the “Reconnect” film this summer, sharing with you a film titled “Radicalm” coming out of Reebok.
The thought-provoking :60 second film directed by Reebok Senior Director of Marketing & Creative Design, Jide Osifeso, builds upon Reebok’s refreshed brand creative direction and explores the intersection of radical optimism and radical acceptance: radical calmness, while highlighting a curated Reebok FW21 women’s collection inspired by the same premise.
Featured in the story is musician Joyce Wrice and entrepreneur Candice Craig wearing Reebok’s new FW21 women’s collection, while a voiceover plays out an inner-monologue that spotlights the back-and-forth struggle between profound and superficial thought.
The FW21 women’s assortment that plays on muted neutrals paired with bold neon contrasts can be shopped now at www.reebok.com/us/women.
Suggested Articles:
Calmatic Breaks Down the Creation of Anderson .Paak’s “Bubblin” Visual
Christina Aguilera Connects with Goldlink for Anderson .Paak-Produced “Like I Do”
More from Fashion
Jeremy Scott x adidas Originals JS New Wings Set To Release May 5th
adidas and Jeremy Scott are reprising their iconic collaboration by bringing back the notorious JS Wings. Offered in both adult …
Reebok Reunites The Jetsons & Flintstones Through Footwear & Apparel Collection
Reebok reunites the brands that reignite a crossover of two of the most iconic families in television history – The …
Reebok and Bodega Announce Club C 85 Drop for 4/8
Although designed for tennis in 1985, it didn’t take long for the Reebok Club C’s minimalistic appeal to reach far …
