Reebok creative direction that debuted with the “Reconnect” film this summer, sharing with you a film titled “Radicalm” coming out of Reebok.
The thought-provoking :60 second film directed by Reebok Senior Director of Marketing & Creative Design, Jide Osifeso, builds upon Reebok’s refreshed brand creative direction and explores the intersection of radical optimism and radical acceptance: radical calmness, while highlighting a curated Reebok FW21 women’s collection inspired by the same premise.
Featured in the story is musician Joyce Wrice and entrepreneur Candice Craig wearing Reebok’s new FW21 women’s collection, while a voiceover plays out an inner-monologue that spotlights the back-and-forth struggle between profound and superficial thought.
The FW21 women’s assortment that plays on muted neutrals paired with bold neon contrasts can be shopped now at www.reebok.com/us/women.
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