PUMA has teamed up with Neymar Jr. for his first lifestyle collection, which celebrates his life’s journey from São Vicente to Paris.
PUMA’s first ever Neymar Jr. lifestyle collection features a range of footwear, including PUMA’s newest Wild Rider franchise, apparel pieces like hoodies, bombers, tees and cargo pants, plus a selection of accessories, beanies, caps and a backpack. Neymar Jr. was involved right from the start of the process; bringing ideas to meetings, sharing what he liked in terms of design, and even selecting materials.
As a co-creator of the collection the pieces feature meaningful graphics inspired by his origins in Brazil. The lifestyle collection tells Neymar Jr.’s history through its graphics, the coordinates are from São Vicente, his hometown in Brazil. The word “Blessed” which he has tattooed on his back serves as a centerpiece for the collection, using the word throughout the items feels special to him, as it’s a word that describes gratitude and how he feels about his life and career. The designs even include one of his favorite phrases that really speaks to his own life mantra, “It’s not always all about being the best or the greatest but instead, to inspire future generations.”
Ranging from $35 – $110, the PUMA x Neymar Jr. collection comes in a muted color palette of black and light gray with yellow accents, and will drop on PUMA.com, at the PUMA NYC Flagship store, and select retailers starting September 30 . The PUMA x Neymar Jr. Wild Riders will be available globally in late November.
The official release, inclusive of a quote from Neymar Jr., can be found attached. Hi-res product and campaign images can be found linked here, while a behind the scenes video of the debut collection with further commentary from Neymar can be found linked here (credit: PUMA).
“They really listened to me and understood what story I want to tell, since this is inspired by my past and who I am as a person, not as a football player. We exchanged ideas about design and the details we integrated into the collection. I was well involved, and they really understood what I wanted to share.” – Neymar Jr.
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