In support of Breast Cancer Awareness Month, PUMA is highlighting powerful stories of women survivors who move us, athletes who have been impacted by breast cancer and the meaningful role sport plays in their recovery and lives. Through various initiatives taking place during the month of October and beyond, PUMA will raise awareness and funds to help support organizations and the breast cancer community – outlined below:
Barbells for Boobs
In January 2021, PUMA announced a new partnership with Barbells for Boobs – a community taking action in breast cancer through RAD (Resources After Diagnosis) and whose mission is to improve the quality of life of individuals impacted by breast cancer through physical fitness. PUMA and Barbells for Boobs will release a limited-edition, 12-piece apparel collection starting October 1 on PUMA.com and at the PUMA NYC Flagship store. The collection will include performance and lifestyle pieces for men and women including leggings, tees, muscle tanks, hoodies and more. Prices will range from $30 – $60.
As part of the ongoing partnership, PUMA and Barbells for Boobs will release future collections together in 2022, including a co-branded FUSE, strength training shoe.
Hi-res images featuring Barbells for Boobs members – including Zionna Hanson (Founder and CEO), Deirdre (woman impacted by breast cancer and BFB athlete), Jess (survivor and BFB athlete), Kristin (woman impacted by breast cancer and BFB athlete), LaToya (survivor and BFB athlete) and Margarita (survivor and BFB athlete) – can be found linked here. Corresponding PUMA x BFB product images on white can be downloaded here.
Starting October 1 and throughout Breast Cancer Awareness Month, @PUMAWomen will be encouraging followers to share powerful stories of how breast cancer has impacted their lives and/or the lives of women around them. Followers should post their stories with an image or video using Instagram or TikTok with the hashtag #SheMovesWithPurpose. For each post that includes #SheMovesWithPurpose, PUMA will donate $1 (up to a total of $25,000) to Barbells for Boobs, to help further their efforts to improve the quality of life and outcomes in individuals impacted by breast cancer.
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