PANGAIA is pleased to announce the next step of its material innovation and diversification strategy with the introduction of a new category- PANGAIA Denim.
The introduction of PANGAIA Denim not only signals an expansion for the brand beyond its iconic loungewear products, but also re-affirms a continued dedication to finding alternatives to overproduced, resource-intensive materials such as cotton. PANGAIA Denim adds to the brand’s portfolio of material innovations with two new denim fabrics and represents a true embodiment of its material philosophy – “high-tech naturalism” which involves utilizing the abundance of nature augmented by high tech processes and sustainable chemistries to expand the functionality of textiles.
Created by denim designer, Jonathan Cheung – the first drop will feature denim made from Wild Himalayan Nettle and organic cotton, sourced from India. The unique blend of materials was created in collaboration with the Candiani Denim Mill in Italy. This is the first time that selvedge denim has been made with Himalayan
nettle. The new material was created as a left hand weave, a rarity in denim – making the material softer by balancing the strength of the nettle with softness that comes from reversing the direction of the weave. Nettle fiber is extremely strong and has a hollow core. The result is a highly innovative denim that is both soft to the
touch, highly durable and breathable; cool in the summer and warm in the winter. Dyed using Candiani’s state-of-the-art water & dye saving process, the Himalayan nettle denim is woven, on a shuttle loom, operating at a slow speed. Due to the special nature of this denim, before sewing, the fabric undergoes a resting period that allows the yarns to settle in and relax. This is slow fashion.
“The denim jean is the most democratic, inclusive, hard wearing, long lasting, and culturally influential piece of clothing in all human history. No other piece of clothing has been worn for so long, by so many people and I’d argue that a simple pair of jeans is the coolest piece of clothing you can own too. Our work has been like
farm-to-table, starting at the plant level to make even better, unique denim. This is just the beginning, we’re literally growing our future jeans right now”
PANGAIA Denim Designer, Jonathan Cheung
The first development of PANGAIA Denim has been consciously produced with all components, including the sewing thread being cellulosic, allowing each product can be easily recycled through both mechanical and chemical processes .“The future of creating a more sustainable fashion industry involves using existing natural materials, like regenerative nettle, that are augmented by scientific and technological processes. The goal is to promote biodiversity and regenerative agricultural systems, while creating resilience in the supply chain by utilizing a greater variety of plants as fiber sources. We are working towards other new innovations in our denim portfolio to bring an entirely new material library into commercial reality.”
PANGAIA Chief Innovation Officer, Dr Amanda Parkes
In keeping with the brand’s move towards circularity, each of the PANGAIA Denim products will contain ‘digital passports’ that were developed in conjunction with connected products innovator EON. Powered by a QR code and cloud-hosted digital twin, the digital passports bring to life each garment’s unique journey and offer
customers access to product-level impact reporting in a more interactive way. First launched with the brand’s Horizon collection, the digital passports are designed to help accelerate greater transparency, traceability and circularity in the industry, while inspiring responsible consumer choices.
PANGAIA Denim will be available for purchase on the brand’s website from October 19th, 2021. The first release of Himalayan Nettle denim products will consist of pan-sex straight leg denim pants ($225) and 90’s vintage inspired jacket ($275), as well as a women’s high rise straight leg pant ($225), each available in both a
rinse wash and mid wash. Following the initial release, PANGAIA will expand its offering with the introduction of hemp and organic cotton denim – due to be available from November 2021. Learn more at www.pangaia.com
Pansex Straight Button Fly Jeans – Women’s 25/Men’s 27 – Women’s 34/Men’s 36
Pansex Jacket – XS – XL
Women’s High Rise Straight Zip Fly Jeans – Size 25-32
USA Retail Price
Pansex Straight Button Fly Jeans ($225)
Pansex Jacket ($275)
Women’s High Rise Straight Zip Fly Jeans ($225)
Available in Rinse Wash and Mid Wash
PANGAIA is a materials science company on a mission to save our environment. We are a global collective of one heart and
many hands — scientists, technologists, designers — creating essential products from innovative tech and bio-engineered
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