Exploding R&B and hip-hop artist Kendra Jae signed an exclusive long-term contract with 10:22PM in partnership with Def Jam Recordings. Kendra Jae has already racked up more than two million streams with her brand new single and video “Seesaw” featuring Saweetie. The song was chosen for BBC Radio 1Xtra’s “Track Of The Week,” iHeart Radio’s coveted ‘On The Verge’ campaign, and has already cracked the Top 40 Charts at Urban and Rhythmic radio. A new single, “BIG” is set to drop October 22nd, in advance of Kendra Jae’s debut EP slated for the first quarter of 2022.
“I wanted to be somewhere that fully understood who I am and supported my vision,” said Kendra Jae. “Celine Joshua, 10:22PM and Def Jam have the track record of exactly that. I’m excited and honored to have such a powerhouse of a team behind me. Kendra Jae x 10:22PM x Def Jam … we bout to turn it up!!!”
Celine Joshua, founder of 10:22PM, said, “Kendra is exactly the kind of artist and entertainer we’re passionate about partnering with every day. We’re excited to debut her new music and get her addictive melodies, lyrics and beautiful sound out to the world. Music fans are going to love Kendra and her music, and I’m thankful that she has chosen 10:22PM and Def Jam as her label home.”
Rave reviews are already pouring in with Hypebae proclaiming Kendra as “an exciting new artist on the R&B scene” while Earmilk called her “an emerging artist to watch” and Revolt said she’s“one of the fan favorites.”
A sneak peek of the upcoming single “BIG” reveals Kendra Jae flexing her dynamic range with blunt bars before dropping a hard-hitting hook over a throwback beat and sizzling production. ‘I want the big wins on this big journey,” she says, “and I’ve been relentless on not letting up until I get them. ‘BIG’ is going to make people realize I’m a real artist, and I cannot and will not be boxed in. My talents have no limits.”
Kendra Jae electrified worldwide audiences straight out of high school as the youngest dancer on Beyoncé’s historic 2016 Formation World Tour, and then on Drake’s 2018 Aubrey and the Three Migos World Tour. She went on to share her choreo talents onstage with Gwen Stefani and Dua Lipa, and on music videos with Chloe x Halle and Saweetie.
Kendra Jae soon began writing and recording her own solo music, turning people’s heads around with an unapologetic attitude backed by traffic-stopping vocal dynamics. Her debut single “Per$ona”arrived in 2020, followed by “916,” a collaboration with Bizness Boi [Elton John, Rihanna]; and then “YKT” with Grammy Award®-winner Camper [H.E.R., Mariah Carey]. Along the way, she has piled up millions of streams, and garnered acclaim from Complex, Teen Vogue, Hypebae, Vibe, and more.
Sacramento-born, Los Angeles-based multi-hyphenate Kendra Jae is a singer, songwriter, dancer, and choreographer who succinctly describes herself in one word: “Wifey.” “Wifey is a forever thing, she’s wholesome with effortless, undeniable sex appeal, a relentless work ethic and the confidence and class that steals the room. She’s the woman you want in your life not just for a night but for life,” Kendra Jae affirms. “I’m creating my own lane and focused on doing my own thing. My music is for the girls who flip a broken heart to a bag and never let the ups and downs of life break them.” The 2021 launch of the Wifey movement is underway.
“Music has been an escape for me at high points, low points, happy points, and sad points,” Kendra Jae concludes. “When you listen to me, I want you to get an escape, feel connected, be heard, and relate to what I’m talking about. I want you to know that we have a lot in common, like I’m the girl next door and we just vibe and talk real life together. That’s my intention.”
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