Jennifer Lopez can now add gamer to her impressive resume! The multihyphenate is releasing her first ever 8-bit video game in conjunction with the launch of her Fall ‘21 JLO JENNIFER LOPEZ footwear collection, available exclusively at DSW. The custom video game is part of an interactive launch campaign entitled HIT PLAY. To celebrate the new Fall ‘21 collection and to capture Jennifer’s unyielding enthusiasm for life, HIT PLAY was created to encourage a spirit of optimism and playfulness for the Fall season and beyond.
“I designed this collection for every woman for every occasion,” said Jennifer Lopez. “I can’t wait for all of us to dance, spend more time with our family and friends, and most importantly PLAY again.” She added, ”I also wanted to bring an added element of excitement with the HIT PLAY video game – it’s time to have fun!”
The game, found on JLOHITPLAY.com, takes players on a JLo-journey through multiple levels featuring colorful, animated interpretations of the three cities the superstar calls home: New York, Los Angeles and Miami. Players advance through levels that feature a nostalgic 8-bit aesthetic and nods to Jennifer’s iconic life, including her childhood subway stop in the Bronx, a movie set in Los Angeles and more. Players navigate the JLo avatar to jump through city streets, capturing JLO JENNIFER LOPEZ shoes for points and ultimately reaching a DSW store surrounded by her Fall ’21 collection. Throughout the game players will hear messages of encouragement from Jennifer and other special surprises.
The game, which can be played in English and Spanish, features a custom avatar reflecting Jennifer’s larger-than-life persona. Her look was inspired by Jennifer’s iconic style with nods to signature elements like her hoop earrings. The avatar’s look mirrors a key look from the Fall ‘21 JLO JENNIFER LOPEZ footwear campaign which was a favorite of Jennifer’s and perfectly embodies the HIT PLAY concept. In addition to reaching for that high score, players also can earn DSW VIP points for DSW’s rewards program.
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