Image Credit: BET Hip Hop Awards
BET celebrated the impact of Hip-Hop music and scored rating success with the premieres and encores of the 2021 “BET HIP HOP AWARDS” and “RAP CITY ’21” last Tuesday night. BET brought together the hottest names in Hip Hop music for an unforgettable night of dynamic performances and memorable cultural moments. On linear, the 2021 “BET HIP HOP AWARDS” garnered a .692 P18-49 rating, 806K viewers P2+, during premiere night (EDAC across BET, BET Her, MTV2 and VH1 on 10/5/21) up +18% year-over-year on ratings (up +11% in impressions).* On BET alone, the telecast scored a .456 P18-49 rating (527K total viewers P2+), up 6% year-over-year. BET now has the Top 4 Cable award shows of 2021 for Black viewers: “BET Awards” (#1), “BET Hip Hop Awards” (#2), “NAACP Image Awards” (#3), and “Stellar Awards” (#4).** The 2021 “BET HIP HOP AWARDS” was the #1 program for the night on all TV for Black viewers 18-49 excluding sports.**
The 2021 “BET HIP HOP AWARDS” reigns as the #1 most social TV special last night (10/5/21). The annual celebration is the best performing “BET HIP HOP AWARDS” ever, with over 54M views to date across BET Digital platforms. The 2021 “BET HIP HOP AWARDS” is up three times from last year’s coverage and up four times from its last in-person taping in 2019. The annual Hip Hop celebration outperformed in social interactions, the Daytime Emmy Awards by +61%. The 2021 “BET HIP HOP AWARDS” ranks in the Top Ten most social cable awards show year-to-date at 754K interactions.***
“RAP CITY ‘21” garnered 289K P2+ during premiere night (simulcast across BET and BET Her on 10/5/21). On BET alone, the “RAP CITY ‘21” scored a .241 P18-49 rating and 271K total viewers P2+. “Rap City ‘21” was the #2 most social special on all of TV on Tuesday, October 5 following the 2021 “BET HIP HOP AWARDS.”
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