Image Credit: BET Hip Hop Awards
BET celebrated the impact of Hip-Hop music and scored rating success with the premieres and encores of the 2021 “BET HIP HOP AWARDS” and “RAP CITY ’21” last Tuesday night. BET brought together the hottest names in Hip Hop music for an unforgettable night of dynamic performances and memorable cultural moments. On linear, the 2021 “BET HIP HOP AWARDS” garnered a .692 P18-49 rating, 806K viewers P2+, during premiere night (EDAC across BET, BET Her, MTV2 and VH1 on 10/5/21) up +18% year-over-year on ratings (up +11% in impressions).* On BET alone, the telecast scored a .456 P18-49 rating (527K total viewers P2+), up 6% year-over-year. BET now has the Top 4 Cable award shows of 2021 for Black viewers: “BET Awards” (#1), “BET Hip Hop Awards” (#2), “NAACP Image Awards” (#3), and “Stellar Awards” (#4).** The 2021 “BET HIP HOP AWARDS” was the #1 program for the night on all TV for Black viewers 18-49 excluding sports.**
The 2021 “BET HIP HOP AWARDS” reigns as the #1 most social TV special last night (10/5/21). The annual celebration is the best performing “BET HIP HOP AWARDS” ever, with over 54M views to date across BET Digital platforms. The 2021 “BET HIP HOP AWARDS” is up three times from last year’s coverage and up four times from its last in-person taping in 2019. The annual Hip Hop celebration outperformed in social interactions, the Daytime Emmy Awards by +61%. The 2021 “BET HIP HOP AWARDS” ranks in the Top Ten most social cable awards show year-to-date at 754K interactions.***
“RAP CITY ‘21” garnered 289K P2+ during premiere night (simulcast across BET and BET Her on 10/5/21). On BET alone, the “RAP CITY ‘21” scored a .241 P18-49 rating and 271K total viewers P2+. “Rap City ‘21” was the #2 most social special on all of TV on Tuesday, October 5 following the 2021 “BET HIP HOP AWARDS.”
Suggested Articles:
Calmatic Breaks Down the Creation of Anderson .Paak’s “Bubblin” Visual
Christina Aguilera Connects with Goldlink for Anderson .Paak-Produced “Like I Do”
More from TV/Movies
Finding Kendrick Johnson Premiering On December 2021
On January 11th, 2013, Kendrick Johnson was found dead in his high school gymnasium rolled up in a gym mat. …
Eve, Brandy, Naturi Naughton And Nadine Velazquez Release A New Track And Rap Battle From Episode Three Of The New ABC Series ‘Queens’
The new ABC series starring Eve, Naturi Naughton, Nadine Velazquez, and Brandy as four ’90s hip-hop legends, now in their 40s, who reunite for a chance to …
[Watch] VH1 Announces Final Chapter of the Digital Docu-Series “Growing Up Black: Detroit” Premiering Tuesday, October 26 on VH1 YouTube
VH1 premiered the final chapter of the original digital docu-series “Growing Up Black,” an unfiltered and in-depth look at the differences …
