Alpha Industries, the iconic military heritage brand, is thrilled to announce the launch of its Fall/Winter 2021 collection and new coinciding celebrity campaign with well-known celebrity stylist Maeve Reilly and actor Will Peltz.
Inspired by its military DNA, Alpha Industries’ Fall/Winter 2021 collection entitled, “Re: Issue,” centers around self discovery by focusing on its core silhouettes and reinterpreting them for the modern consumer. Maintaining the brands authentic design details, the collection boasts a range of reinvented key silhouettes, new transitional quilted outerwear, non-nylon parkas, updated field coats and deck jackets alongside a multitude of layering pieces as well as reimagined mainline and carryover styles that are timeless and functional. Additionally, this season sees an update to the brand’s iconic heritage M-65 Field Coat, now known as the M-65 Mod.
To bring the Fall/Winter 2021 campaign to life, Alpha Industries enlisted both celebrity stylist Maeve Reilly and actor Will Peltz, who were shot on location in the heart of New York City, by the talented and incomparable photographer, Shaniqwa Jarvis. Serving as both talent and
stylist, Maeve Reilly styled the shoot, bringing her own vision and innate style sensibility to life while staying true to the brand’s DNA.
“We’re excited to launch the campaign with both Maeve Reilly and Will Peltz – having the queen of street luxe style, known for her influential celebrity styling translates our brand through her lens offering a new perspective on how to wear and interpret Alpha. Our product also continues to elevate our classic silhouettes and evolve our non-outerwear assortment.”- Mike Cirker, CEO and President of Alpha Industries.
As streetwear’s secret style weapon, Maeve Reilly is a force to be reckoned with. Not only is she at the forefront of helping shape today’s fashion, but she remains incredibly authentic to herself and personal style. With this season’s theme focused on celebrating one’s individuality, the brand knew Maeve was a natural fit. Maeve took the brand’s seasonal assortment and put her own spin on it by blending basics and utilizing Alpha Industries’ elevated essentials to complete her looks.
“I am a long time fan of Alpha Industries! They’re a heritage brand, and they make staple pieces that everyone can use to elevate their wardrobe. I gravitate towards pieces that are timeless and can be styled in a variety of ways, which is part of the reason I partnered with Alpha to begin with. Alpha Industries is for the men and women that want to give off an effortless, cool vibe. It was so fun working with them on their FW21 Campaign, putting my spin on their classic silhouettes.” – Maeve Reilly
Will Peltz has established himself as a multi-faceted talent in the entertainment industry. The actor/model currently has a recurring role on NBC’s MANIFEST and was most recently on HBO’s hit show EUPHORIA. Outside of acting, Will has attracted a lot of attention in the fashion world. Not only has he made waves by walking the runway for shows such as Dolce & Gabbana, he is also a front row staple at fashion weeks around the globe. His ad campaigns span from Italian luxury brand Bulgari to iconic American fashion staple Calvin Klein.
“My favorite thing about most of Alpha’s pieces is that you can either dress them up with a more sophisticated look, or dress them down for a cozier street wear vibe. Working with Maeve was a blast- listening and dancing to Hip-Hop music all day made the shoot that much more fun!” – Will Peltz
Starting today, the first drop of Alpha Industries’ Fall/Winter 2021 collection is available for purchase on AlphaIndustries.com, with prices ranging from $30.00 to $350.00 USD.
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