Following the success of its first debut in 2019, Ksubi and NYC-based street artist Hidji are partnering for a second collaboration to launch during this September’s New York Fashion Week. The combined 27-piece “Family and Friends” men’s and women’s ready-to-wear and accessories collection draws on experiences in the schoolyard and childhood innocence. Signature Ksubi shapes are reimagined with vibrant art, graphics, and embroidery to bring the concept to life.
“The night we launched our first collab with Hidji, he asked me when we’re doing the next one, so a second collaboration was always going to happen. This time around, bringing in Travis (Dnt Wtch TV) and opening the emerging artists gallery was important to both us and Hidji. We want to support young artists, now more than ever with all the challenges in the world. We can’t leave creativity behind so we’ll continue to work with the featured artists on upcoming projects.
I loved the nostalgic school yard messaging in this collab – reminding us of simpler times. Offering women’s in the collection has given the concept a greater energy this time around. “ – Craig King, CEO of Ksubi
“The streets loved the 1st collection, but we only played with hoodies and tees, this time I wanted to be able to explore more with garments after I saw the reaction everyone had to it. This go around my vision was to work all categories and with Ksubi do whatever we wanted to do. This 2nd release I wanted to make sure was more diverse and allowed me to use my art in different ways”– Hidji
From Tuesday, 7th of September to Sunday, 12th of September, Ksubi will host a pop-up art gallery where Hidji and Dnt Wtch TV will design and produce an art installation in Soho at 35 Howard Street. The week will include Ksubi’s international art showcase featuring the top 10 entrants from their artist competition previously held in July.
The Ksubi X Hidji limited-edition capsule will be on display at the pop-up art gallery and will be available for purchase at the Greene Street flagship, Los Angeles flagship, and ksubi.com. Key retailers will also have the limited collection available following the launch. The collection retail ranges from $90 – $390.
More from Fashion
Leading sports retailer Lids dropped a Seattle Seahawks color way for Russell Wilson’s brand-new hat line from his recently founded 3BRAND …
Vault by Vans Partners with Brand Noah to Elevate the Caballero VLT LX and Authentic One Piece VLT LX
Vault by Vans and Noah have come together for a Fall 2021 release, offering a five-shoe collection with two takes …
Multi-platinum selling and chart-topping recording artist iann dior has unveiled his custom jewelry collection, titled 12:12, in collaboration with Canadian …