Multi-platinum selling and chart-topping recording artist iann dior has unveiled his custom jewelry collection, titled 12:12, in collaboration with Canadian accessory architects, Vitaly. Most notably seen on superstar artists like Lil Nas X, Olivia Rodrigo, Bad Bunny and Machine Gun Kelly, Vitaly is known for their boundary-pushing jewelry collections that mesh a future-looking design sensibility with hard-edged attitude. iann dior exudes these qualities, making Vitaly the perfect brand for his first ever jewelry collaboration.
Inspired by iann’s time of birth, the 12:12 collection holds special meaning to dior. This collaboration features a necklace titled Trinity, which symbolizes iann’s spirituality in the form of three balanced chains hanging in perfect unison. The second piece in the collection, the Forge bracelet, represents rebirth — new beginnings and the unfolding of new chapters. The Trinity chain is highlighted by synthetic pearls while the Forge bracelet features blue crystal inlays. Both pieces in the 12:12 collection are constructed from 100% recycled surgical grade stainless steel and come in gold-plated and polished steel color options.
The accompanying campaign images showcase dior surrounded by rocks and crystals that appear to float above him, highlighting the spirituality that informed the collection. The pearls crystal detailing compliment the pieces.
Rapper and singer iann dior announces this collection following a series of major milestones. He earned a Billboard Hot 100 #1 for his feature on 4x Platinum hit “Mood” with 24KGoldn, which spent 33 weeks inside the Top 10 and has amassed over one billion audience spins. He added to his accolades 2 VMA nominations for Song of the Year and Best Collaboration, four RIAA-certified gold singles, and collaborations with everyone from Travis Barker to Clean Bandit to Lil Baby. With all of these achievements under his belt, iann dior has become a genre-agnostic force to be reckoned with in pop music today. Earlier this year, he released his two-track bundle Still Here, which includes “shots in the dark” that currently has over 40 million streams and video views worldwide. Most recently, iann released his latest track “V12” that features rap superstar Lil Uzi Vert. Following all of his success, iann is set to embark on his headlining “Better Things Tour” that will hit 23 cities across Europe in early 2022.
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