adidas Originals + AFROPUNK Brand New Forum TRIPLE PLATFORUM Starring Marsha Elle and Antoni Bumba

Afropunk & Adidas

Following a successful release in June, AFROPUNK and adidas have once again collaborated on an inspired release of the TRIPLE PLATFORUM. The new TRIPLE PLATFORUM takes its inspiration from AFROPUNK’s iconic black & white silhouette that has become synonymous with the brand’s non-conformist spirit. The new sneaker is the second release in the collaboration between AFROPUNK and adidas, under the campaign of “Live the F@%k Out Loud’. Revolutionizing the sport of basketball on the court in the decades since its inception, the TRIPLE PLATFORUM has evolved from the forum to become a style icon, and the silhouette represents an open invitation for self-expression.

adidas has been at the forefront as a global designer and developer of athletic footwear and apparel. With this new release, we’ve revamped the much loved Forum to new heights that will continue the shoe’s legacy as a cultural icon that transcends fashion trends. The newest iteration of the Forum echoes the traditional form of the sneaker but also is relevant for today’s changemakers.

With the new TRIPLE PLATFORUM available worldwide and online on the 24th of September, AFROPUNK and adidas have pushed the concept of being unapologetic with your truth and identified creatives that have made remarkable strides in the creative space. For the new campaign, the influencers embrace the beauty of their skin without fear of judgement. This new campaign drop will revolve around recording artist and Brooklyn Native, Junglepussy, non-binary TikTok content creator, Antoni Bumba, and bionic model and singer-songwriter, Marsha Elle, photographed by the up and coming Christian Cody who captures these young creatives telling their stories via evocative images and videos that see them telling the naked truth in the new TRIPLE PLATFORUM’S.

AFROPUNK and adidas have always embraced the forward movement of the culture, tackling hard truths through unconventional fashion that challenges the status quo. The TRIPLE PLATFORUM is a reimagined classic silhouette made for a new generation that does not hide behind labels or fear of judgements and makes daring decisions to empower themselves.