Wilson is launching a campaign titled, Bonded By Ball, featuring sound direction from Grammy Award-winning and platinum-selling record label Dreamville. The :60 commercial spot focuses on the community and family bond that basketball brings across the globe and features Wilson Advisory Staff members, including the WNBA’s Liz Cambage (Las Vegas Aces) and Kysre Gondrezick (Indiana Fever), alongside NBA stars Jamal Murray (Denver Nuggets) and Trae Young (Atlanta Hawks).
The spot, created by Troika Media Group and CAA Brand Consulting, touts Wilson’s role as the official game ball of the NBA, WNBA, NBA 2K League, NBA G League, Jr. NBA, BAL, NCAA and FIBA 3×3. Inspired by the idea that a basketball family is one built on competition and respect, the content features players at all levels, on hardwood and blacktop and from streetball to the pros, creating a truly global community that is Bonded By Ball.
A full list of Wilson Advisory Staff featured:
- Chris Brickley (Basketball Skills Coach)
- Dusan Bulut (World No. 1 in men’s individual 3×3 rankings)
- Liz Cambage (Las Vegas Aces)
- Kysre Gondrezick (Indiana Fever)
- Jamal Murray (Denver Nuggets)
- Migna Toure (Member of Team France 3×3 Basketball)
- Trae Young (Atlanta Hawks)
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