Nike believes that sport can inspire, create community and provide a platform for positive change. The newest chapter of Nike’s Play New campaign includes a new film titled “Best Day Ever,” which brings to life a dream of what sport – and the world – could be in the future, inspired by the ambitions of a new generation of athletes* who are redefining tomorrow.
“Best Day Ever” exemplifies Nike’s long-standing belief that the future of sport is creative, inclusive and unlimited in possibility. It highlights how the power of sport can create a better tomorrow for all athletes* through the joy of movement and the creativity of play.
The film features numerous elite Nike athletes, including:
*Diede de Groot
In addition to the anthem film, Nike will share compelling and imaginative athlete stories about “tomorrow” and the future of sport as extensions to “Best Day Ever,” including:
…What if Jamaican track and field star Shelly-Ann Fraser-Pryce becomes the first woman to run 100m in under 10 seconds before her son Zyon counts to ten.
…What if, after conquering the court, Dutch wheelchair tennis legend Diede de Groot conquers the gaming world as well with her own video game.
Nike will also continue to engage people in play, movement and sport through its social channels, such as augmented reality Lenses on Snapchat offering new ways for people everywhere to explore sport, as well as partnering with creators, Nike Trainers and others on TikTok to expand on what the idea of a “best day ever” looks like for individuals.
“Best Day Ever” launches July 11, followed by additional inspiring content and experiences throughout the summer.
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