Oakley partners with chef and celebrated rapper Action Bronson, to release an inspirational film that celebrates self-expression and encourages people to believe in themselves, to ‘Be Who You Are’.
The brand anthem highlights sporting superstars Oksana Masters, Patrick Mahomes, Francisco Lindor, Pauline Ferrand-Prevot and Nigel Sylvester alongside everyday athletes.
The film release is supported by an international social campaign featuring some of the world’s biggest athletes and members of Team Oakley: Rohit Sharma, Patrick Mahomes, Mikaela Shiffrin, Mark Cavendish, Valentino Rossi, Marc Marquez, Juju Smith-Schuster, Ryan Scheckler and Jamie Anderson, as well as athletes set to compete on the world’s biggest stage in Tokyo, including Andre de Grasse, Caroline Marks, Italo Ferreira, Aori Nishimura, Damian Lilliard, Hideki Matsuyama and more.
The campaign launch follows the release of Oakley Kato, eyewear born from 45 years of disruptive innovation and engineered to shatter the boundaries of sport performance. On sport’s biggest stage this summer, Oakley Kato will turn gold with a Prizm™24K lens.
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