Rapper, Singer, Songwriter and Philanthropist Saweetie has joined forces with global esports organization and gaming collective Gen.G to host a discussion on supporting AAPI entrepreneurs and create a series of educational workshops combining gaming with cooking, music, lifestyle and beauty. They will also work together to raise awareness and engagement for Saweetie’s Icy Baby Foundation — her non profit with a mission to inspire black, brown, and other underserved youth through financial literacy, entrepreneurship, and technology training — and the launch of her Twitch channel on June 14.
“Now is the time to come together and support each other as we fight to end Asian Hate. I am excited to partner with Gen.G to connect with our fans in new and inventive ways to have real conversations about making positive changes in our community,” said Saweetie.
Gen.G will host a panel on Twitter Spaces discussion hosted by Rishi Chadha, Head of Gaming Content Partnerships at Twitter June 16, from 4-5 pm EDT titled, “Supporting AAPI Entrepreneurs,” featuring Saweetie, Korean-American rap duo Year of the Ox, DJ Bella Fiasco, gaming influencer & host Emily Ghoul, Gen.G’s VP of Brand Gina Chung Lee and Roxane Harper of the Icy Baby Foundation. Topics will include discussions around how to empower the AAPI community, empowering fans to pursue their dreams, learning to build your own personal brand and beginnings of both the Icy Baby Foundation and the Gen.G Foundation. Fans can tune into the Twitter Spaces event at 4 pm EDT on twitter.com/geng.
“So many Asian Americans are in the forefront of gaming, music and fashion, but rarely get the spotlight that they deserve; it’s great to partner with an advocate and entrepreneur like Saweetie,” says Gina Chung Lee VP of Brand for Gen.G. “As an AAPI woman, growing up there wasn’t always mainstream representation and celebration. It’s very meaningful to be able to shape and empower the next generation of leaders across all digital platforms and create cool content while doing so.”
In addition to the Twitter Spaces event, programming also includes the Gen.G #WORKFROMHOME presents “Icy Baby WORKshops” series on June 14 and 16-17 from 6-7 pm EDT each day. Saweetie will learn different skills and feature a new topic to teach/learn, including:
- June 14 – COOKING & MUSIC – Saweetie will livestream with the #1 Twitch chef, Triciaisabirdy, & DJ Bella Fiasco to share all things food and spotlight a favorite recipe. They will also discuss favorite playlists while cooking in the kitchen.
- June 16 – FASHION & BEAUTY – Saweetie will partner with Gen.G fashion and beauty streamers Xmiramira, Savpalacio and Krystalogy to discuss the latest trends and learn about the cosplay community in gaming.
- June 17 – GAMING – Saweetie will pair up with pro gamers & creators to learn about the creator scene and the different games that are part of the competitive scene, while playing a couple of her favorite PC games. Gen.G creators will also offer tips on streaming to her audience.
Gen.G’S #WORKFROMHOME is a framework for all professional development and educational initiatives from panels to conferences for the next generation of leaders.
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