Emerging artist Jay Loud enlists Ty Dolla $ign for his R&B-tinged new single “Need It Back,” out now via Taj King Ent/Art Club International/Asylum Records. On the sleek track, the 21-year-old rapper/singer reclaims his power after a failed relationship. The emotional music video, helmed by JVisuals312, depicts the complexities of love, karma and starting over. A few years ago, Jay Loud traveled to Washington state with a one-way bus ticket and an unwavering desire to begin a new chapter. A chance meeting with Seattle entertainment mogul Taj King landed Jay his first studio session and would chart the course for his music career. Since that life-altering session, Jay has blessed fans with a string of buzzworthy releases including 2019’s Nap Town, accumulating over 1.2 million streams upon its release. His latest project Deep End delves deeper into his R&B roots and positions Jay Loud as one of 2021’s new artists to watch. Stream Deep End here.
Born and raised in Indianapolis, Indiana, 21-year-old Jay Loud has been a stand-out talent since an early age. Defined by his ability to hybrid between singing and rapping, he briefly found himself in a local music group, H2H (Hustle 2 Hard), before laying down the stepping stones for his solo career. Inspired by the likes of Jeremih, Prince, Marvin Gaye, and several others, Jay eventually left Naptown to begin a new chapter in his life in Tacoma, a city not too far from musical capital Seattle, Washington.
Calling Washington home was not an easy feat for him, as he experienced homelessness and struggled to find a steady place of work. While searching for a job, his now manager Taj King overheard him singing and made the life-changing choice to schedule Jay Loud his first studio sessions. The silver lining is that his struggle inspired him to pour his emotions into writing songs, dreaming of being any place but within the walls of shelter homes. Out of his resilient upbringing was born survival, a hard work ethic that led to a confident artist with all the accompanying strut and swagger, the ability to deliver a heart-stopping ballad that would soon change his life.
In 2019, Jay Loud released his debut single “Lick,” the predecessor to his first full-length project Nap Town, which he recites completing in the span of two weeks. With standout cuts like “Narcos” and “Wait,” the project allowed Jay to grapple into viral triumph, amassing over 1.2 million streams upon its release. “I wanted to be versatile. I literally recorded the entire project in two weeks, then the third week I spent getting it mastered, and the fourth week it was ready,” he says.
Jay Loud released his R&B-influenced EP Deep End earlier this year via Taj King Ent/Art Club Intl/Asylum. Speaking on the body of work, the rising artist shares, “It means a lot to me, this is the start of me branching off into the R&B stage. This particular project is about self-expression; what I’m feeling, what I felt, and me getting out how I feel,” Jay emphasizes. The 6-track effort is accompanied by pre-release singles such as “Dior Socks” and sets the stage for a milestone year as he breaks through into public consciousness.
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