Nike and Naomi Osaka have a shared belief that through the power of sport, girls can gain confidence and leadership skills to become changemakers for their communities and help break barriers for other girls. That is why Nike, Naomi and Laureus Sport for Good have teamed up to create Play Academy with Naomi Osaka which first launched in Japan in summer 2020.
Today, Nike, Laureus Sport for Good and Naomi Osaka are excited to announce that the program is expanding to Los Angeles and Haiti. Play Academy with Naomi Osaka aims to help level the playing field by increasing girls’ participation in sport. The program provides grants and capacity-building training for community organizations and emphasizes fun, positive play experiences and coaches who are trained in gender-inclusivity.
Why Play Academy with Naomi Osaka is Expanding to LA and Haiti
The research is clear: today’s kids are the least active generation. Research also shows that active kids do better in every possible way – they’re healthier, more confident, and more successful in school and in life. But globally, only 1 in 5 kids gets the physical activity they need to thrive.
When it comes to play and sport, we know some kids face more barriers than others, so Nike invests in inclusive programming that helps remove barriers for the least active kids, such as girls, kids from underrepresented communities and kids of all abilities.
Globally, girls are on average less active than boys and drop out of sport at a higher rate. That’s why Nike is committed to 50% girls’ participation in our Nike community partnerships and programs.
The Details of the Expansion
Building on the efforts in Japan, Play Academy is partnering with GOALS Haiti to use the power of sport to reach underrepresented youth – 90% of whom have never played sports before – and provide them with opportunities to become leaders in their communities.
In Los Angeles, the program will be providing grants to play and sport-based community organizations that are focused on supporting Black, Asian and Latina girls – because local insights from the city tell us they’re the ones who face the most barriers to accessing and benefitting from play and sport.
The call for Expression of Interest is now open and accessible at: http://laureus.com/
The first group of partners will be announced summer 2021.
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