Farruko is one of the most versatile artist-songwriters in Latin music today, comfortably blending traditional and modern styles into a unique sound of his own. Today, Farruko releases “Love 66,” a bilingual banger with Staten Island rapper CJ, whose breakout hit “Whoopty” topped Urban and Rhythmic radio earlier this year and continues as a hit song of 2020 and 2021. Heavily influenced by drill music, a sound that’s taken over the street scenes in NYC, London, and Chicago, “Love 66” is a raw and gritty anthem that bridges rap and Latin culture, emphasizing the importance of staying true to oneself and remaining grounded even after achieving fame and fortune. Named after the Puerto Rican superstar’s favorite hookah flavor, the song finds the two artists mixing braggadocious boasts with heartfelt assertions that they’ll never forget their past. Duetting atop dark synths and sliding 808s, Farruko and CJ prove to be adept sparring partners, the NYC rapper complementing Farruko’s booming baritone with English and Spanish bars.
Stream the song HERE
Produced by KPRA films and directed by Jose Paolo “Jolo” Sanchez, the video finds Farruko and CJ commanding a massive crowd in iconic Miami locations, including the Guerrero supermarket, Jose Marti Park, and Little Havana Projects. The video gets its power from Farru’s charisma, emphasized in close-up shots and enhanced by the vibrant sun of the daytime scenes and the stark contrast in the night scenes. “Love 66” will appear on La167, Farruko’s upcoming album, due to release later this year via Sony Music Latin / Carbon Fiber Music Group.
Watch the video HERE
Earlier this year, Farruko joined forces with fellow icons Myke Towers and El Alfa to release his first ever double feature release titled “Premium.” The first track, “Oh Mama,” features Towers and showcases a sultrier side of both performers as they weave a story that details their intense attraction to their leading lady. With “XOXA,” Farruko teams up with the king of Dominican Dembow, El Alfa, for the ultimate breakup song, which continues to showcase his musical versatility as an artist. Prior to his to the release of his “Premium” double single, Farruko was enjoying the colossal success of his hits “La Toxica,” which took the No.1 spot on Billboard’s “Latin Airplay” chart and it’s subsequent follow-up “La Toxica (Remix)” alongside Towers, Sech, Jay Wheeler, and Tempo. Both songs saw the Puerto Rican hitmaker and musician garner over 350 million global DSP streams and over 266 million views. Farruko will appear on the recently announced soundtrack for F9, the upcoming Fast & The Furious film, performing “Rapido” with Myke Towers, Amenazzy, and Rochy RD.
The Puerto Rican singer-songwriter is looking to continue building upon the success he has built up in his lengthy career that started with the release of his first album in 2009. With his next project La167, the follow-up to his smash hit 2019 album Gangalee, Farruko will continue to develop music that stays true to his signature sense of creativity and ingenuity, aspects that have led him to cement his indelible mark on the genre with songs that have become certified hits and global anthems among his millions of fans.
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