Today, Brain Dead and Reebok are delighted to announce their 3rd collaboration with the release of the Zig Kinetica II, available exclusively from Brain Dead on April 13 before its wider global release beginning April 23 from select retailers.
The technology-packed Zig silhouette has provided Brain Dead with the largest canvas with which to channel its creativity without sacrificing any functional attributes. Featuring Reebok’s proprietary Floatride Fuel cushioning wrapped in a Zig Energy Shell, the Zig Kinetica II returns energy to the wearer with each stride. The Brain Dead design is heavily inspired by Japanese Kaiju Vinyl Toys. This is evident from the speckled, wavy overlays and the midsole gradient.
Teased today by Brain Dead on YouTube and Instagram, the collaboration is brought to life by a visual campaign following the story of ‘Zig Man’, a Kaiju style superhero who fights to both save his city from monsters as well as himself from the mundanity of his existence. Whether you’re taking on outside invaders in an effort to save humanity or fighting the urge to eat that 3rd slice of pizza, these shoes are ready for whatever your next battle has in store. (Film written and directed by Jonny Look and produced by Superdoom.)
Brain Dead plans to share the full long-form video via YouTube and Instagram on April 9 followed by official product imagery on April 10.
The SS21 Brain Dead x Reebok Zig Kinetica II is available exclusively from Brain Dead on April 13 before its wider global release beginning April 23 from select retailers.
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