This marks the fourth year Apple has contributed to the mission of Marcus Graham Project, founded to uplift emerging diverse talent interested in the marketing and advertising industry through exposure, mentorship, and experiential learning. Apple’s participation in the iCR8™ Bootcamp comes after their June 2020 announcement of its Racial Equity and Justice Initiative last June and recent support of Historically Black Colleges and Universities through the Propel Center, an innovation and learning center.
“Our partnership with MGP is connecting us with and allowing us to keep learning from the next generation of thought leadership,” said Rayvon Carter, Writer and MGP Alumni. “We are excited to kick off another successful collaboration.”
Dreamville Ventures joins the iCR8™ Summer Bootcamp as a first-of-its-kind partner. The multi-disciplinary media organization, co-founded by Grammy Award-winning recording artist and entrepreneur, J. Cole, will fit as natural collaborators of culture and provide an authentic opportunity for Marcus Graham Project to continue its efforts to increase diversity and equity in music & entertainment marketing. The two groups will work together closely across a number of Dreamville verticals including music, TV and film, apparel, and live events.
“Our company was built on the premise that dreams become a reality, and we’ve created a home that challenges the industry standards. Our partnership with the Marcus Graham Project expands the Dreamville family by creating a pipeline to identify and develop emerging talent; all of whom we hope will leave the program feeling ready to conquer both the industry and their dreams as their true authentic selves,” said Candace Rodney, Executive Vice President of Dreamville Ventures & President of Dreamville Studios.
The iCR8™ Bootcamp sponsored by Apple and Dreamville will give 12 future marketing leaders the opportunity to learn from industry mentors and bring their unique creativity to industry challenges. Participants will be assigned a specific marketing campaign with both brands, and exposed to the campaign development process, have one-on-one meetings with stakeholders from different layers of the marketing mix to understand channel efforts and see the end-to-end results of their creative ideas. The bootcamp team will function as a pop-up agency and will provide consulting services for a select non-profit organization or minority-owned business, as well as for Apple and Dreamville.
“If the year has shown us anything it’s that the time is now for innovative thinkers. As the Marcus Graham Project looks to our 15 year anniversary we want to continue to push the boundaries of diversity and more importantly, equity in to spaces where the voices of color are most needed. To do that, we need partners who walk the walk and champions of diversity, equity and innovation. Apple continues to lead the charge and we’re excited to continue to carry the load with them,” said Larry Yarrell, Chief Development Officer of Marcus Graham Project.
“Our partnership with Dreamville fulfills our mission to expand our experiential programs and educate diverse talent in the many career and growth opportunities in music and entertainment marketing. Their commitment to our mission gives our participants a unique opportunity to work with one of the world’s most culturally relevant brands in the industry.”
The iCR8 Boot Camp originally run as an in-person immersive program in Dallas, Texas during the summer only, has expanded over the last 14 years to Chicago, Detroit, Los Angeles, and last year as a virtual program due to COVID-19 restrictions. Hundreds of alumni have completed the program and are successfully working in leadership roles at top agencies such as Burrell, Publicis, and Weiden + Kennedy, as well as leadership roles at some of the worlds most recognizable brands with Foot Locker, Fossil Inc., Google, Pandora and Peloton to name a few.
At the current rate of hiring, retention, and promotion, the advertising, media, and marketing industries will not reflect the United States’ racial representation until the year 2079  — a statistic that is as alarming as it is unacceptable and why organizations like Marcus Graham Project are critical to investing in and creating opportunities to develop the next generation of diverse talent.
Interested applicants should visit the Marcus Graham Project website atwww.marcusgrahamproject.org for more information about the iCR8™ Summer Bootcamp sponsored by Apple, Dreamville, and how to apply. Applications will be accepted until May 1st and the 12-week Boot Camp is slated to begin on June 15th.
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