YG’s “Block Runner” sneaker hits the market under 4Hunnids footwear line, The Flame, on March 26 via 4Hunnid.com. The Red/White Block Runner signals the first release of a series of sneakers dropping over the next year.
Developed in 2018 by YG and Chris Burnett, the Blockrunner sneaker is a project that’s been under the wraps for three years. The first style release is presented in the red and white colorstory that YG has become synonymous for. The low-slung kicks sit on a custom sole, white tumbled leather, and feature a contrasting red The Flame logo that stretches across its quarter panel.
With heavy influence of his upbringing, the sneaker is a tribute to the place that raised him, “the Block Runner name is inspired by what 4Hunnid represents: the Westcoast.” said YG. “It’s only right our first sneaker caters to the streets and glorifies The Block because [the block] is where everything starts for me.”
The business mogul and entrepreneur longed for his own sneaker and never settled with companies he didn’t relate to, ultimately running with the name, The Flame. “The name The Flame came from spending too much time trying to think of a krazy kool name” said YG “ but it was there the whole time, the logo; less is more.”
The shoe is launching exclusively online at 4Hunnid.com on March 26 at 12PM PST with a retail sticker of $200. To commemorate and spotlight his first sneaker release, YG will be hosting an exclusive pop-up for his hometown of Los Angeles in early April with more details to follow.
Release Date: MARCH 26, 2021// 12 PST
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