BODYARMOR EDGE today announced the launch of its first-ever ad campaign. The campaign features star athlete partners and investors, Ja Morant and Kyler Murray. Designed to deliver the latest in active hydration and sports nutrition, with an edge, BODYARMOR EDGE combines the premium hydration qualities of BODYARMOR Sports Drink with natural caffeine to give consumers a boost on and off the field. Developed with the same coconut water-based formula as BODYARMOR Sports Drink, BODYARMOR EDGE provides more than 1,000mg of hydrating electrolytes plus 100mg of natural caffeine.
“GET YOUR EDGE” is a multi-faceted campaign consisting of digital creative, out-of-home, radio and social executions, showcasing Ja Morant and Kyler Murray as they transform into their super-human selves thanks to the added boost from BODYARMOR EDGE. The :30s spots can be viewed in full here.
“Ja Morant and Kyler Murray are two of the most exciting athletes in sports, and embody the intense, aggressive, hard-working mentality of BODYARMOR EDGE,” said Michael Fedele, VP at BODYARMOR.
“Working with both, rising superstars was an absolute blast and we can’t wait for fans and consumers to give BODYARMOR EDGE a try.” “BODYARMOR EDGE is unlike anything out on the market today,” said basketball star, Ja Morant. “So, it’s exciting for me to play a key role in the first-ever ad campaign with Kyler and see firsthand how BODYARMOR is continuing to transform the hydration game.” “Whether I’m heading to a practice, a game, or just getting my day started, I’m always looking for an extra boost – and BODYARMOR EDGE is now my go-to,” said football star Kyler Murray. “It gives me the hydration that I need throughout the day and also gives me that added boost of natural caffeine to take my game to the next level.”
BODYARMOR EDGE comes in a 20.2oz bottle and in addition to natural caffeine & electrolytes, contains antioxidants, B-vitamins, natural flavors and sweeteners with no colors from artificial sources. BODYARMOR EDGE is now available in-stores nationwide and online via Amazon with four great-tasting flavors including: Berry Blitz, Tropical Chaos, Power Punch and Orange Frenzy. With its launch in 2011, BODYARMOR has brought innovation to the sports drink category. First with BODYARMOR Sports Drink, then the first naturally sweetened low-calorie sports drink called BODYARMOR LYTE, followed by BODYARMOR SportWater and now, BODYARMOR EDGE.
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