American hip hop sensation Russell “Russ” Vitale, unveiled today, the premiere cannabis line “CHOMP” developed in partnership with legendary West Coast cannabis brand Wonderbrett, named after his latest EP and brand CHOMP. The globally-acclaimed recording artist looked to the cannabis world’s famed pheno hunters and master cultivators, Brett Feldman and Cameron Damwijk, creators of Wonderbrett, to develop a premium smoke experience designed for music creators.
Says Russ about the partnership, “I’ve been interested in getting into the cannabis industry for a while and Wonderbrett was the perfect partner to enter that space with. Their taste level is super high and Brett is a genius. As far as the product itself I just wanted to create something organic that was true to me. I’m not a heavy smoker who’s just gonna sit around and smoke all day but often times in the studio I enjoy experiencing an alternative yet still tuned in perspective, so keeping a joint of something productive nearby comes in handy…I might as well control what’s in the joint so that’s what I’ve done here with Wonderbrett.”
“Russ has a great vibe, spirit, and is an independent self-made artist, which is something we gravitate toward and respect. When we were introduced by a mutual friend for a potential partnership, we were up front about the pheno hunt process and what it takes to make your own strain. He was willing to take the time to do it right, which is a must for us. Too many artists just want to slap their name on a strain and get it out there. Not us. Russ dove into a year-long process, ultimately creating a fire new strain that lights up the studio,” said Brett Feldman, co-founder and master cultivator at Wonderbrett.
Wonderbrett Co-founder Cameron Damwijk said about CHOMP genetics, “We took our signature approach to creating a new genetic with Russ. First, we chose a male from our OZK stable and crossed it into a Cookies & Cream female. Then from the seeds produced from that cross, we propagated 20 seedlings. We then dove into a rigorous sampling process, and from those 20 plants we selected the two best phenos that stood out the most: the #4 and the #8. Russ had to make the final decision on which pheno would ultimately become CHOMP and he chose #4, which is the pheno that Brett and I would have selected as well. The result is a great introductory high that really serves to enlighten and inspire artists to create. It doesn’t give you a couch lock effect.”
CHOMP x Wonderbrett Description & Offering:
Available in a ⅛ CHOMP x Wonderbrett Box for $60, ⅛ CHOMP x Wonderbrett Bag for $45, and 1g CHOMP x Wonderbrett Pre-Roll for $15.
CHOMP features a complex terpene profile with effects that facilitate the highest levels of artistic creation. The flavor of this cross leans toward the rich, doughy Cookies & Cream lineage, complemented by the sweet taste of Zkittlez from Wonderbrett’s legendary OZK strain. The unique aroma fills the room with notes of subtle gas and citrus candy hovering over delicious hints of chocolate, cinnamon, and mint. CHOMP is cultivated for the daily creative, offering relaxation with a deep, euphoric high for the body and mind.
Fans of the brands can find CHOMP at STIIIZY DTLA with more stores added daily. The new line will also be sold at Wonderbrett’s soon-to-open flagship dispensary on North La Brea in the Fairfax Shopping District. Russ x Wonderbrett have also released a CHOMP apparel collaboration and branded rolling trays.
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