Superplastic is a character-based product and animated entertainment company founded by artist Paul Budnitz (Kidrobot, Ello). Legendary toy artist Huck Gee is the art director. Famed for its always-sold-out designer toy line, the company unleashed synthetic influencers on social media that brands have been partnering with.
Brands and celebs including J.Balvin, Gorillaz, Rico Nasty, Complex, Gucci, Volkswagen, Oscar Meyer — and more. Gucci launched its Sneaker Garage, the highly anticipated section of its mobile app entirely dedicated to the House’s eclectic sneakers and their digital counterparts with them. Lil’ Helpers are designed by legendary fashion-horror influencer Guggimon. Both are vinyl art. NTWRK WHEN: Saturday, Feb 13th, 5PM PST (30 MIN Slot)
Lil’ Helpers are the latest characters to #BLESS & #CURSE the Superplastic Universe. Designed by legendary fashion-horror influencer Guggimon, these bad MFers are 1 to 1 scale, tipping the trees at over 13-inches of chaos & destruction. WARNING: Lil’ Helpers lie, cheat, steal & kill. Microwaving Lil’ Helpers will cause them to multiply, resulting in crazy F%cked-up situations.14-inches, super smooth vinyl, $90.
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