“Friday” is the lockdown dance smash which reached #1 on the Official Big Top 40 for the second week, accumulated over 28.1 million streams worldwide and dominated the radio airwaves with even Ant & Dec getting in on the action. With the track hitting its highest chart position at #7 on the Official Charts today, GRAMMY award winning DJ Riton and multiplatinum selling Nightcrawlers release the official video for their club ready and infectious chart banger featuring internet stars Mufasa & Hypeman via Ministry Of Sound Recordings/RCA Records.
Pool parties, yachts and dancing in the sun will have people dreaming of a life before lockdown, continuing to spread some much-needed positivity around the world. Donning the same bright patterns and iconic dance moves as his original viral video which became an instant hit and found unlikely fans in Katy Perry, Kanye West and Gordon Ramsey, Mufasa brings his explosive energy to our weekends. The feel-good summer visual is directed by acclaimed director Remi Laudat who has previously worked with Stefflon Don, Nothing But Thieves and Joy Crooke. Watch the official music video [HERE].
To celebrate the release of the music video, Mufasa says: “I enjoyed the whole experience of shooting the Friday music video. An unforgettable experience.”
Mufasa and Hypeman shot to global fame following the release of their iconic viral adaptation of MK’s legendary remix for Nightcrawlers’ club classic ‘Push The Feeling On’. The video spread joy to millions of people around the world during lockdown paving the way for a challenge which would see tens of thousands of people get involved. The viral video was even picked up by BBC’s The One Show and featured as part of Radio 1 Greg James’ Lockdown Awards.
Riton’s legacy of diverse and lauded work as a producer has set a precedent for his burgeoning super-stardom. He previously teamed up with Nigerian vocalist Kah-Lo on a range of fan-favourite hits including GRAMMY nominated ‘Rinse & Repeat’, ‘Fake ID’, ‘Up & Down’ and ‘Ginger’ – anthems that received a wealth of radio support from tastemakers around the world including the likes of Annie Mac at BBC Radio 1. ‘Turn Me On’ (feat. Vula) has accumulated over 300 million streams to date whilst also co-producing the Dua Lipa and Silk City single ‘Electricity’, a smash that went on to win the GRAMMY for ‘Best Dance Recording’ proving his ability to countlessly reinvent himself in an ever-growing crowded market.
John Reid, frontman of Nightcrawlers who has written hit after hit for the likes of Kelly Clarkson, Westlife, Tina Turner, Rod Stewart and Andrea Bocelli and sold millions of records worldwide, wrote the classic dance anthem ‘Push The Feeling On’ in 1992. It became a global success spending a staggering 15 weeks on the Billboard Hot 100 and shared similar chart success in the UK following significant underground support. In 1995 Marc Kinchen aka MK remixed and reinvented the track and the MK Dub became a global house anthem, peaking at no 3 in the UK singles chart.
To have it reinvented in this way and dominate the charts, Nightcrawlers’ John Reid adds: “it’s been my pleasure working with everyone on this.”
Rounding off the lockdown collaborators on this ultimate weekend ready anthem is Dopamine; the brainchild of a set of visionary music producers who have produced multi-platinum smashes across the globe under various other aliases.
“Friday” is out now via Ministry Of Sound Recordings/RCA Records and available on all streaming platforms. Listen [HERE].
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