Chevrolet released a rebooted music video of the hit song “My Truck,” written and performed by the platinum-selling artist BRELAND. Marking the vehicle brand’s TikTok debut, “My Truck” features revamped song lyrics highlighting the Chevy Trucks lineup and dynamic visuals that feature Silverado in a starring role.
The “My Truck” visual is viewable now on Chevrolet’s new TikTok profile, which just launched this February. Chevrolet is one of only a few automotive brands with a channel on TikTok and plans to reach new audiences through the platform.
@chevroletTime to pickup and get down with #Silverado and @breland . #MyTruck♬ My Chevy Truck – BRELAND
“Chevy is a brand that loves celebrating trucks and the people who own them,” said Steven Majoros, vice president of Chevrolet Marketing. “BRELAND’s song ‘My Truck’ is so exciting because it is a great representation of why truck customers love their vehicles – they offer a source of adventure, fun, and capability. The reboot of ‘My Truck’ will definitely be a new anthem for Chevy Truck customers.”
While filming the music video, Chevrolet leveraged three distinct locations across Nashville, Tenn. These backdrops not only highlight the beauty of the city, but also represent the diversity of truck customers. Within the video, Chevrolet pairs each location with unique Chevrolet Silverado trims, including the Silverado LT Trail Boss, Silverado LT Trail Boss Midnight Edition and Silverado Custom, showcasing the variety of models available for all types of owners.
“Chevy was the perfect collaborator to breathe new life into ‘My Truck’ because they truly understand what makes truck culture so special.” said BRELAND. “They appreciate that truck enthusiasts are getting younger and more diverse, and that insight was the inspiration for the original version of the song. Coming to the table with that shared perspective made the collaborative process of rewriting ‘My Truck’ so much fun.”
He’s a rising star in country music and has gained popularity from his hit single “My Truck” which hit platinum just recently. He has also caught the eye of other well-known artists, including Keith Urban and Sam Hunt. We got a chance to speak with Breland to discuss new music, success of “My Truck”, his collaboration with Chevrolet, the country music scene, he gives his dream collaboration + much more. Get into the interview audio below.
How The Title “My Truck” Came About.
The Country Music Scene & His Ceiling In The Genre.
Having 175M streams + 38M Views for His Hit Single “My Truck”.
Did He Expect The Success From The Single?
New Single Releasing This Month, What Fans Should Expect.
One Song In His Black History Month Playlist — For February.
His Collaboration w/ Chevrolet.
Dream Collaboration w/ One Hip-Hop Artist.
What RESPECT. Means To Him.
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