
Image Credit: OVO Sound
GRAMMY® Award-nominated multiplatinum OVO Sound recording artist PARTYNEXTDOOR has united with the Black Music Action Coalition, Vans, and Levi’s for a very special sneaker collaboration on the NTWRK app to both spotlight visionary young artists and support the reversal of systemic racism in the music industry.
As part of this initiative, 15 emerging Black artists each custom painted a Vans shoe. PARTYNEXTDOOR personally signed every pair, and now the shoes are available as part of a raffle on NTWRK. Fans may enter to win HERE.
Additionally, artist Adrian Brandon created a limited-edition Levi’s jean jacket—available on sale in the app now for a limited time.
Regarding the collab, PARTYNEXTDOOR says “Excited to be working with all of these talented artists for this Vans x Levis drop on NTWRK. As a partner of Black Music Action Coalition, I will be donating all money made to the organization in celebration of Black History Month.”
All net proceeds from the sales and the raffle will benefit the Black Music Action Coalition initiatives which include its covid-relief fund, emerging artist fund, executive training and mentorship programs, and mental and physical health initiatives.
Black Music Action Coalition commented, “We are grateful to PARTYNEXTDOOR, Vans, Levi’s, NTWRK, and each of the visual artists for stepping up and supporting the Black Music Action Coalition and our cause to eradicate racism from the music business and broader society. They are true champions for equality and equity, and delivered incredible and thought-provoking art! We’re very excited to engage the culture in this fashion.”
The collaboration fittingly launched in the midst of “Black History Month,” giving a spotlight to the Black artist community, on the heels of the official release of PARTYNEXTDOOR’S COLOURS project. The Black Music Action Coalition represents the pulse of music and entertainment, upholding a mission to preserve the integrity of the culture and amplify the voices of its architects.
Be on the lookout for more very soon from the PARTYNEXTDOOR, Black Music Action Coalition, Vans, and the Levi’s collaboration.
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