Marisa Lauro-Norris – a fifteen-year veteran of Def Jam Recordings/UMG and a respected leader in developing and breaking artists all over the world – has been promoted to Senior Vice President, International Marketing, it was announced today by Jeff Harleston, Interim CEO, Def Jam Recordings, a division of Universal Music Group (UMG). In her new role, Lauro-Norris will lead all International Marketing activities at the Def Jam label, overseeing an extensive diversity of campaigns on behalf of its extraordinary artist roster. Based in New York, she will report directly to interim-chairman Harleston.
“Marisa is an experienced, thoughtful, valued member of our executive team, known and respected for her passionate stewardship of Def Jam’s brand and artists for the rest of the world over the past decade and a half,” said Harleston. “With her unique perspective on artist development, and the strength of her long-built relationships within UMG’s powerful international network, Marisa brings unparalleled savvy and leadership to her important role. On behalf of the entire Def Jam family, I’m extremely proud of, and impressed by, Marisa’s growth as an executive.”
“I’ve spent my entire career in music at UMG, working everyday with the most talented artists and executives in the world,” said Lauro-Norris. “It was always a dream of mine to work at Def Jam, the most iconic hip-hop label & brand in the industry. I’d like to thank Jeff Harleston for his unmatched leadership and support. The most exciting part of this job is that the way we consume and market music around the world is constantly evolving. I look forward to continuing to find new ways to develop, grow and deliver for our Def Jam artists globally.”
As SVP of International Marketing for Def Jam Recordings, Marisa Lauro-Norris has spearheaded and overseen the remarkable global effort surrounding superstar Justin Bieber over the past year and a half. Strategically launching the release of Bieber’s Changes album last February with a London fan event – where Justin performed an intimate acoustic set and fan Q&A – Changes went on to debut #1 in the UK & Canada and #1 on Apple Music & iTunes in 85 countries. The album is currently at 4.5M global consumption. Justin’s follow up singles “Holy” and “Anyone” have been met with massive airplay and streaming chart success all over the world – particularly in the UK and Canada – with ex-U.S. territories accounting for over 70 % of Bieber’s streams. His four late-2020 singles have amassed over two billion combined global streams in just four months.
Marisa Lauro-Norris began her career in 2004 with an internship. In the years that followed, Marisa diligently worked her way up the ladder, garnering success with The Killers, Fall Out Boy, Justin Bieber, Rihanna, Mariah Carey, Drake, Nicki Minaj, Shawn Mendes, and many more. In 2014, Marisa was promoted to Vice President, with the new role of overseeing International Marketing for the Def Jam label. During this time she was responsible for leading successful International campaigns for the label, including breakout hits from Alessia Cara & Logic as well as Kanye West and Justin Bieber.
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