After eclipsing 10 million-plus streams and drawing praise from NPR, HYPEBEAST, Consequence of Sound, and more, acclaimed Los Angeles singer, songwriter, and artist India Shawn returns with a new single and music video entitled “Too Sweet” [feat. Unknown Mortal Orchestra] today.
Get it HERE via Epic Records.
The D MILE produced track is the perfect counterpoint to India’s dynamic vocals, Unknown Mortal Orchestra sonically craft a downtempo dreamscape punctuated by a simmering bass line and steady beat. She dips and in and out of the production’s ebb and flow before carrying the seductively sunny and soulful refrain. The accompanying music video directed by madebyJAMES depicts India in the midst of a head-turning photo shoot. She trades out numerous high-fashion looks before breaking through the lens and captivating the photographer. “I remember watching an interview of Aaliyah talking about her love for alternative music. I think that’s where my deep dive into alt & indie rock began.” says India. It’s been a goal of mine for years now to create the kind of music that I listen to. I’m happy I’ve finally manifested that with Too Sweet ft. Unkown Mortal Orchestra”
“Too Sweet” serves as the follow-up to 2020’s “Movin’ On” [feat. Anderson .Paak]. The track has already generated 1.6 million Spotify streams and is currently top 20 on Urban AC Radio. In addition to plugs from BET and more, HYPEBEAST exclaimed, “The song is imbued with a vibrant, summertime R&B groove, driven by crisp drums and plenty of vocal harmonies.” Meanwhile, Consequence of Sound christened her “one of the smoothest voices in Los Angeles.”
Last year, “NOT TOO DEEP” [feat. 6lack] racked up 2.9 million Spotify streams, while the music video clocked 664K-plus YouTube views. Receiving critical praise, UPROXX placed it among “All The Best New R&B From This Week That You Need To Hear,” and Rated R&B exclaimed, “She is more than ready and capable of telling the world what she has to say.” Nylon featured the song on “Soundcheck: The 10 Best Music Releases of the Week” and described it as “a cut for those crucial incense-lighting hours.”
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