Today, MTV News is launching a new digital series, “The Method,” with three episodes hosted by correspondent Dometi Pongo that will feature Cardi B’s “WAP”music video creative director, Patientce Foster, along with songwriter/artists, Tayla Parx and Phoebe Bridgers.
“The Method” aims to identify the strategy or “method” behind creating a star by taking an in-depth look at the creative approach of today’s most successful artists, songwriters, producers, choreographers, and music video directors, each of whom play a role in bringing to life today’s biggest hits.
In the three-episodes, MTV News’ Pongo sits down with Foster to learn how her unique approach has created worldwide success, connects with Parx to talk about her unique songwriting process, the success of Ariana Grande’s “Positions,” and how she works with the biggest artists in the industry, and with Bridgers to discuss her musical upbringing, how she creates and why it’s so important for her to be transparent in her music.
Foster on helping Cardi B bring the “WAP” music video to life:
- “Cardi knew what type of video she wanted to create. She knew that the song had to come out with the visual. She knew she wanted colors, she told us she wanted animals, she wanted prints, patterns, she wanted multiple sets. She really wanted to dig deep in her bag and remind the world of why she is, in fact, a phenomenon.”
Parx on the making of “Thank U, Next” with Ariana Grande:
- “At the time, we were going back and forth. Sometimes it was this, sometimes it was that. Did we wanna use the names? Did we not wanna use the names? Are you gonna be married? Are you not gonna be married? It was like, how do we make sure, no matter what happens, that this is the most honest song to you.”
Bridgers on being completely transparent in her music and hit-single “Motion Sickness:”
- “I have yet to edit myself for the public. If I didn’t write about personal stuff I’d be robbing myself of the experience of talking to fans with mirrored experiences. It’s so fun to play a show or joke about something dark and then have somebody come up to you and you’re laughing about trauma, basically. You’re laughing about a shared experience and you’re like man, I’m so glad I said that because otherwise, I wouldn’t have had that conversation.”
“The Method” premieres Tuesday, January 26 with additional episodes dropping Wednesday January 27 (Tyla Parx) and Friday January 29 (Phoebe Bridgers) on the MTV News Youtube channel as well as all MTV and MTV News social channels.
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