NFL and its Inspire Change social justice initiative, aimed to move us toward a more equal and just tomorrow by reducing barriers to opportunity.
Yesterday, the NFL premiered its latest installment of its Say their Stories series highlighting the story of Jordan Davis, who was murdered in 2012 at a Florida gas station after getting in to an argument with another motorist, Michael Dunn, over the loud music playing in Davis’s car. Davis, who was 17 years old, was shot and killed by Dunn, who pulled a handgun from his glove compartment. Two years after the shooting, Dunn was found guilty of attempted murder and sentenced to life in prison. The piece is narrated by the Tampa Bay Buccaneers’ Leonard Fournette, who was worn Davis’s name on the back of his helmet throughout the season.
Say Their Stories is a season-long NFL initiative that highlights social justice, works to raise awareness of systemic racism that has resonated throughout the nation and enact fundamental change by amplifying the names and stories of victims of police brutality through player voices to drive the narrative forward. Over 1,400 players, coaches, and officials have chosen the name of a victim or a phrase like “It takes all of us” and “Black Lives Matter” to wear on helmet decals and/or custom cleats this season. Additional Say Their Stories PSAs include Breonna Taylor, George Floyd, Ahmaud Arbery, Julius Jones, Alton Sterling, the first installment of Black Lives Matter and Emmett Till. Below is a link to the full Jordan Davis PSA and a quote from Fournette.
VIDEO of Jordan Davis Say Their Stories PSA, narrated by Leonard Fournette:
Leonard Fournette Quotes on Jordan Davis and The PSA:
- “I think it’s very important to share Jordan’s message and his story because it could’ve been me, it could’ve been anyone else in the world. But it happened to him.”
- “I wear the name of Jordan Davis on my helmet because I want to shine a light on the life of a young man who was taken from us much too early for no justifiable reason. I, or one of my family members, could have been Jordan. His tragic death should serve as a reminder to all of us that we have to find a way to respect each other and get along in this world. Jordan was just beginning his life’s journey and it was taken away in an instant over something as inconsequential as loud music. I have thought often about his parents and family and I hope this small gesture has helped them as they try to move forward after their personal loss.”
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