Sierato has created eye-catching customized art and apparel for some of our favorite people in sports, music, and entertainment. In December, he dropped a collection with Overtime on NTWRK making his fire pieces accessible to everyone. On January 21, Sierato partnered with round21 to drop another collection on NTWRK, but this time he’s designing on a new canvas…Ping pong paddles!
round21 is a new sports lifestyle brand that champions individuality, inclusivity, and creativity. While many sports products are “blank” and “functional,” round21 gives an authentic identity to the player through expressive art that reflects who they are and what they value. All of round21’s products are uniquely designed by leading multicultural creatives & artists who believe artistry in sport is about meaning and storytelling. Founded by former basketball player and Peloton executive, Jasmine Maietta, round21 is redefining recreation making it expressive, creative, and inclusive.
“I noticed round21 was partnering with local artists and undiscovered talent to help reimagine traditional products, bringing them to life through art. That’s what we do at Artisan Echelon as well. With our visions so in sync, it made sense to partner up and utilize our keen eye for artistic talent to collaborate and create something new. So, it’s the perfect partnership!” – Sierato on why he partnered with round21
The new brand launches February 1, 2021, but is kicking off the year with a new collection with Sierato. The vibrant round21xSierato REC set includes a ping pong paddle and mini basketball hoop, featuring the artist’s signature galaxy and drip designs. The collection is available exclusively on NTWRK.
“The round21xSierato collection is inspired by my signature galaxy print and the galactic drip designs. We wanted to bring our unique style to round21 products in a different way than previously seen before.” – Sierato thoughts on the round21xSierato collection
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