Nigerian afropop star JOEBOY today shares the official video for his latest hit “Lonely” (Watch HERE), along with details on his upcoming full-length debut, Somewhere Between Beauty & Magic (Pre-order HERE), dropping Feb. 4th via Banku Music/emPawa Africa. Also today, Apple Music has exclusively premiered “Becoming The African Popstar” (Watch HERE), a mini-documentary charting Joeboy’s meteoric rise.
The breakout act from Mr Eazi’s #emPawa100 talent incubator, JOEBOY has become one of African music’s brightest lights since dropping his debut single “Baby” in Summer 2019, topping charts across the Continent and beyond with an improbable run of smashes. With lyrics that capture the innocence of young love and the sting of youthful heartbreak, the 23-year-old is at the forefront of a new wave of Nigerian pop stars, having amassed over 500 million streams worldwide.
The Lagos-born crooner continues his ascent with Somewhere Between Beauty & Magic, a celebration of love in its myriad forms. JOEBOY is the sole vocalist across the project’s 14 tracks, which were produced by a committee of top afrobeats producers led by E Kelly, Killertunes, Dëra and BeatsbyKO.
“Working on this project was life changing — I met a version of myself I never knew before,” JOEBOY says. “The plan was to come up with a title that best describes love, without actually using the word love. Hence Somewhere Between Beauty & Magic. Because love is a perfect blend of beauty and magic.”
Somewhere Between Beauty & Magic follows JOEBOY’s 2019 EP, Love and Light, and a series of notable 2020 collaborations including ‘Sun Comes Up” with Major Lazer and “Nobody” with Mr Eazi and DJ Neptune. “Nobody” was the #1 song of 2020 in Nigeria, topping Apple Music’s singles chart in eight countries on its way to over 100 million streams worldwide. Globally, “Nobody” was the #3 track of the year on Triller, where users uploaded more than 10 million videos soundtracked by the song.
Shot in Lagos by Nigerian director Adetula Adebowale of KingTula Films, the “Lonely” video follows the story of two shy neighbors who suddenly realize their mutual interest in one another. It’s the second video off Somewhere Between Beauty & Magic, following last month’s drop of “Celebration.”
More from Videos
Multi-platinum rapper, songwriter, and producer Russ releases the “Misunderstood” music video a week after the release of this latest single. …
Vevo announces the release of TOBi's DSCVR performances of "Made Me Everything" and "Family Matters" off his album ELEMENTS, Vol 1. …